Micro Auction: Based on Sina Weibo price auction

Micro-Auction: A Dutch-style auction based on Weibo

Recently based on the application of micro-blog seems to be a lot more, most of the application is already a natural extension of PC tools, such as testing Ah, friends and so on, of course, including E-commerce, there are enough users of the place, there is the demand for transactions. The "micro-auctions" introduced today have some meaning, based on micro-blog to do Dutch auction: Users through the micro-blog account registration, auction, transaction, on the one hand to the user mining, on the other hand also rely on micro-BO platform for user identity positioning to avoid the previous "price auction" brought by the problem of dishonesty.

Website/application Name: Micro Auction (http://wp.hotsent.com/)

Online Time: May 2011

Site: Beijing, China

"Micro-Auction" by the Beijing Fire Letter Network Technology Co., Ltd. Development, operation, is based on the Sina Weibo application, to provide users with Dutch-style price auction Services: Goods from the market price began to reduce prices, when reaching your heart expectations, you can stop the auction at this price transactions. To some extent, this kind of auction can be faster to deal with, after all, many people in the hearts of the expected price is not very low.

As for the transaction process of "micro auction", it improves the trading rules and processes. Auctions for "Micro auctions" require early enrolment, users need to login based on Sina Weibo account, choose to participate in the activities of the button "register immediately" to be eligible for the auction; When the product is in action, the "micro-auction" will introduce the article, set the price (usually the market price), the price Reduction rules ( For example, automatically reduce the price of 10 yuan every 5 minutes, until the drop to the price of streaming, streaming price ("micro-auction" can not let its price down to 0, streaming prices can generally be counted as the lowest cost), and then the auction began, the price according to the prior agreement of the automatic price reduction, the process is continuous, not because someone clicked and let the price go back ( Some auction sites now tend to set a price rallying mechanism in the first 10 seconds or 20 seconds before the end of the transaction. In this process, when the price arrives in your heart to anticipate or feel bearable, you can click on the "Take off immediately" button, take the item, then confirm your own logistics information, confirm the order, The process of completing a scheduled auction is completed only after you have completed the subsequent payment.

Generally speaking, the "micro-auction" will be confirmed by the user after the order, the default retention of one hours of payment, overdue payment, as the user discards, the auction may have to be held again. Of course, the user for various reasons encountered payment difficulties or unable to timely payment, you can contact the "micro-auction" customer service, the appropriate relaxation of the terms of payment.

Of course, in the whole process, "micro-auction" based on Sina Weibo will have some social factors: from the user discovery auction activities, the auction information to share the micro-bo, cross auction, review auction, etc., can be sent to micro-blog, to do a social activities. In the case of a lower price auction, it is especially important that the microblogging user has a third party position or endorsement, especially those who pass the V certification. While it is not possible to avoid insider or tamper with the auction, it is generally a more credible process.

Of course, the auction business is not so good to make money. For example, "micro-auction" of the source of goods, costs and the price of the issue, if the enterprise is sponsored or free to provide goods, of course, the price of how many transactions do not matter; for "micro-auction" their own purchase or preparation of goods, even by streaming prices to make it not to lose money, but to make money or to create a business, still very challenging. So the "micro auction" in the future can make what kind of, what new play and improve, may also need to do more than the product to do some commercial things.