Micro-Blog Marketing full combat manual bring fans Home

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The rapid development of micro Bo has reached a point that can not be ignored, as of 2011 this year, the statistics show that Weibo registered users have reached 400 million, active users 68 million people, network marketing has gradually become a micro-bo marketing a single large base. However, how to implement micro-blog marketing? How to set the goal of micro-blog marketing and how to allocate resources between microblogging marketing and search engine marketing?

Group division of Weibo users

Users on Weibo are made up of two groups called entertainment groups. They are the largest group of micro-blogging users, the most influential groups, but also the micro-blog to get the number of forwarding and comment on the core of the group, but this group is often not a commercial microblogging marketing, because the entertainment community often does not have enough consumption capacity.

Another is called Target group, they are the main goal of microblog marketing. But this user group accounts for only about 20% of Weibo users, and usually only gives us a very small amount of forwarding and commenting, as they will consider directly completing the transaction. Bosses are not free to forward dozens of messages on Twitter.

So we're in the face of both groups. One is no money has time, one is rich have no time. We should use the entertainment group as much as possible to forward to the target group. This is actually the same as doing SEO principle, get more people forwarding just to rank higher.

How to develop microblogging marketing

First, we need to know one of the most basic truths: no one is willing to focus on a Twitter-only microblog.

So when it comes to microblogging marketing, the first thing we need to think about is how to get more fans, and here we'll just talk about live fans instead of talking about adding zombie powder. To be concerned about your microblog, your microblog is worth the attention of others. I believe everyone in Taobao and Jingdong shopping, but how many people to pay attention to their micro-blog it? The real concern is not much, because fans are not focused on your microblog because of how big your corporate reputation is, but because of how interesting your microblog is.

Whether the content of Weibo is interesting is the most intuitive indicator of the quality of a microblog, and fans like to forward what they think is interesting. For example, the same description of one thing, "July 2 physics Experiment New discovery" is far from "God particle actually exists!" Make readers feel interesting.

Weibo marketing Skills

1, in addition to the daily release of interesting things, we can also use the trumpet to drive the tuba. This is in fact and SEO inside the sprocket knowledge is interlinked, at the same time to carry out several same goals, the direction of different micro-bo s. Forward the information of the main number to get more fan attention.

2, to the micro-blog users to real transfer to their own website. The following figure is a network of Chinese groups to join the microblogging, in the account information in the blog, is actually linked to the http://www.teambuy.com.cn/dqjm/to join the page.

3, to carry out the award-winning forwarding activities, although the award-winning forwarding activities require a certain cost, but through activities in the short term to get a lot of attention, and get a considerable number of fans.

4, microblogging marketing is explosive, a piece of information can only stay on the microblog 3 days. So the focus of microblogging marketing is to bring customers to their own website, so that fans to search our website. So microblogging marketing and search engine marketing are complementary.

5, in the development of micro-blog to pay attention to the celebrity, by the star for you to forward a micro bo than their own one-month attention to the low volume of micro-blog more effective, so to actively contact celebrities. By letters or @ to attract their attention, so that celebrities for me to use.

6, micro-Bo is instant information, the timing of the release is very important. 10:00, 16:30, 21:30 These three time periods are the largest number of microblogging focus.

7, a daily micro-blog published information needs to be limited, a day to release a large amount of information is equivalent to bury their own yesterday sent messages. The best 4 to 7 per day is advisable.

8, published information in addition to interesting, but also must have humanization. Greeting and caring for your fans every day is more comfortable than the one you give him every day.