Micro-Blog Marketing "Jungle Law" to help you micro-name remote broadcast

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The definition of Weibo marketing

Weibo marketing is just launched a network marketing approach, because with the fiery micro-bo, both the birth of the relevant marketing, that is, micro-bo marketing. Each person can register a microblog in Sina, NetEase, etc., and then use the update of their own micro-blog. Every day of the updated content can communicate with you, or have everyone interested in the topic, so you can achieve the purpose of marketing, this way is emerging from the launch of micro-blog marketing.

China Everbright Bank, China Merchants Bank Micro Bo Marketing

February 2010, Everbright Bank in Sina opened micro-blog, became the first to open a micro-blog bank, the current Everbright Bank has published more than 200 posts, with fans 14,000 people.

Since then, China Merchants Bank also opened micro-blog, has published more than 300 posts, with fans 24,000 people. Weibo began to become a new marketing method for banks.

This is also the beginning of China's early microblogging marketing for enterprises to shape the internet image of the case bar!

Weibo marketing is not your famous, content can be spread widely, the ring

Micro-blogging has become a new information platform after the blog? It seems that from now on, indeed, the latest statistics show that Sina Weibo active users up to 140 million, Tencent Weibo active users 100 million, where the market will have such a huge? However, there is a detail to note that a large scientific research unit has tried to use micro-blog to publish the news, witnessed China's first self-developed plasma TV production line completed, but it seems not even a little splash. Perhaps their influence is too small, no wonder micro-blog.

Weibo marketing, wine is also afraid of the alley deep!

The characteristics of microblogging information dissemination

In the "Network Business Times" web site to see such a map, very vivid description of the microblog marketing of the secret.

In this picture, the black arrows are the fans that are directly attracted by the company's microblog content. Those other colors of the tree is the backbone of the enterprise (they do two times the enterprise information forwarding, will form a new radiation body. The new audience will be converging along the green arrows to the main enterprise Weibo to achieve information diffusion, the role of fans and potential customers. )

Enterprises in the micro-blog marketing, you can artificially create and harass some of these "small trees" to interact with business owners microblogging, jungle trees are more likely to grow and resist attack.

Someone once said: "The world is actually very small, any two people who have no relationship, can pass through 6-8 personal relations, and find a connection, the society itself is a network, Micro Bo is no exception, each micro Bo is not the representative of countless individuals?"

The power of Weibo is here! Enterprise microblogging marketing can not evade a link is to establish their own marketing channels, the formation of more radiation (can be established by themselves, can also work closely with the micro-bloggers, micro-blog advertising services is actually a similar phenomenon. )

Micro Bo marketing should learn to borrow power development

On the business of micro-blog operation, the author thinks that most enterprises to production, manufacturing or traditional sales, and the Internet has the rules and methods of the Internet game, enterprises if you want to cultivate a such talent to operate, staff miserable, enterprises are often spent money is not pleasing! If the overall outsourcing is not a small and medium-sized enterprises can bear, The best way is to borrow power! What kind of force? Of course, it is dedicated to research microblogging marketing as the topic of the Internet team or elite, with their development tools to do things. They should know how to build a corporate microblogging jungle.

We should understand that all the things that can be processed can be programmed into software or mechanical equipment (such as financial management, approval system, etc.). In kind, such as automobile production lines. The emergence of these tools, greatly reducing the staff of pure physical duplication of operation, the main energy of the enterprise staff should be placed in the content of the meticulous organization and the preparation of their own micro-bo jungle to go!

The author's friend network business era of excellent customers is a micro-BO marketing experts, he said his partner (easy to push micro-blog assistant): "It can be a rapid batch of micro-blog attention, comments, forwarding, regular hair microblogging, send private letter and other operations." Establish micro-blog marketing channels to achieve rapid dissemination of information promotion. Easy to push the workload can be completed, conservative estimate also has 8-10 employees full load of work can be completed, not to mention people have fatigue and commute, the software will not have! Weibo marketing should not be a one-man war, but should be from the beginning of the team micro-BO fighting, mutual cooperation! "

Yes, Weibo marketing! How many business elites will be successful in the burgeoning microblog?

At the same time, a problem can not be ignored: micro-blogging software Low-cost features, further reduce the network marketing access threshold, grab the initiative is very important, MO wait and see, white youth head, air mournful!

Excerpt from the "Network Business Times interview www.wangshangshidai.com" reprint, please keep.