Micro-blog marketing should be returned to rational how to launch the right microblogging marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Your fans are over 100, and you're like this magazine. More than 1000, you are a bulletin board; More than 10,000, you are like a magazine; over 100,000, you are an urban newspaper; more than 1 million, you are a national newspaper; more than 10 million, you are a TV station, more than 100 million, you are CCTV. "This is the story of Weibo that has been circulated. The rise of Weibo has made the grassroots netizens gain a certain right to speak, and become a tool to challenge the authority of traditional media discourse.

Now Weibo has become the Internet's new marketing mainstream position, it is the micro-Bo has a strong communication characteristics, resulting in a variety of marketing companies, institutions, individuals from the launch of micro-blog, began to study how to let micro-blog to produce the most benefits of the means. As the microblogging becomes more and more popular, the methods and techniques of various microblogging marketing are full of the whole internet industry, which makes Weibo marketing become the focus of various industry conferences, gatherings, seminars and research.

Micro Bo as a new network media, because they are still in the process of development and change, its living environment is more chaotic and bad, so often become the birthplace of events, rumors spread and attack the arena, "Navy" rampage, "five Mao party" everywhere, many public relations companies have to network marketing and "negative delete" Developed into a major source of profit, which has even become the industry's "unspoken rules."

Aside from the use of micro-blog Network violence, public opinion guidance, then how do we enterprises to carry out the right rational microblogging marketing it? It is not difficult to do business micro-blogging marketing and build network brands.

First want to do a good job of micro-BO transmission, must first enterprise micro-Bo can bring you what

1, Information release: The display of brand image and product selling point, showing the spirit of the staff, to carry out a richer display.

2, with the target consumer to establish the emotion: listens to the consumer to the product suggestion and the expectation, understands the consumer to the product demand, the establishment public market research group.

3, Customer Service: To provide cutting-edge information, services and products, and consumers face-to-face communication instructions, give full play to the interaction of Weibo.

4, crisis monitoring, early warning and rapid processing: instant detection of consumer dissatisfaction with enterprises and products, rapid response, establish a good market response mechanism.

Once you know what Weibo can bring, you need to make a clear positioning for Weibo. This needs to be based on the characteristics of the enterprise's products, demand and so on with the characteristics of micro-bo good planning.

1, the company's official microblogging, since become the official micro-bo It is the first role is to disseminate official information, to each of the users concerned about the right, accurate, timely information. Should not be in the Enterprise Micro-blog every day around the "Xiao Yue Month", "Tencent 360" "" Mengniu Yili "a hot topic of non-stop speech, your consumers are not concerned about you because of these.

2, play the Interaction of micro-blog, through and enterprise products related to the field of knowledge to create a fan circle, will be concerned about the cohesion of your products, and provide them with more sustained attention to your reasons, such as regularly organize some fan activities, push some and product-related fun little knowledge.

3, combined with Enterprise services to create a good communication atmosphere, so that fans are willing to use more feelings and suggestions published, so that enterprises in addition to quickly and timely access to the primary market feedback, but also a good dissemination of corporate culture and service concept.

4, as the Enterprise micro-Bo also has a more important task, that is to accept the most timely customer complaints, the most rapid customer solutions, customer dissatisfaction in the shortest possible time to give comfort. Of course, more important is the enterprise to do their own product quality and service quality, this is the fundamental.

Do micro Bo marketing must return to the rational, should not be quick to find some so-called PR company marketing company on the internet to help you make a pass, they earn is a temporary money, will not be responsible for your business, this will only have more negative impact on your business. Enterprises to do micro-Bo will become their own customers "opinion leader", so that customers can quickly adapt to the various changes in the enterprise. Or to become the industry's most representative of the most user-friendly actual demands of one, which requires enterprises in the process of communication to continuously understand the user's feelings, and constantly modify their own. Enterprise microblogging marketing is a long-term project, the need for continuous hard work, the intention to serve the customer is the fundamental enterprise survival.

According to the authority of the forecast, the end of 2010, China's Internet micro-blog Active registered account number will exceed 65 million, 2011 years will break 100 million, 2013 domestic microblogging market will enter a mature period. Undoubtedly, Weibo will become another important battlefield of future commercial war. In the future of business in the hope that enterprises can more rational operation of micro-Bo marketing, pay attention to each interaction with the customer opportunities, to build a corporate network brand image!

Original address: http://column.iresearch.cn/u/zhangxianwei/archives/2010/315927.shtml