Micro Blog Marketing Skills

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Micro Blog Concept

is a kind of informal mini blog, a typical web2.0 spirit manifestation, is a kind of instant messaging system; its biggest feature is integration and API open, you can through mobile devices, Im Software (gtalk, MSN, QQ, Skype) and external API interface, and other channels to your micro-blog to publish messages.

Micro-blog representatives are: Lao No, Twitter, Sina Weibo, classmate, muttering and so on.

Micro Blog Business Value:

Customer relationship---Establish a good reputation and interactive relationship.

Crisis management---crisis, direct to the core of the crisis, defuse the crisis.

Reputation management---through monitoring with brand reputation, a good user experience.

Event Promotion---as the source of event information, activating event propagation.

Product promotion and sales---moderate promotional product activities, discounts, new products release.

Internal communication---through micro-blogging organizations can communicate within, multinational enterprises, cross-regional organizations.

have been talking about foreign Twitter marketing cases, social media marketing case, China also has a number of enterprises in social media, such as the CBD network, easy to gather, according to the observation, the current social media participation ratio of the site has: "Lao no, more than three, wandering a clan, CBD network, Yizu and other sites."

Micro Blog Eight tips:

1. Learn what other companies are doing with micro blogs (domestic/foreign enterprises)

2. The use of micro-blog search tools, retrieval components to the corporate brand, products and related topics to monitor

3. Follow follow those microblogging users who have similar hobbies and communicate their brand information through communication.

4. Ensure the day-to-day micro-blogging dialogue, the formation of institutionalized, normalized, continuity.

5. Get advice and feedback from your follower followers.

6. Guide users to participate in joint creation, participate in the company's activities, new product development.

7. Comply with some established ethics and norms in social media. For example: Tweets need to be transparent (activity preferences, discounts, crisis information), respect for all social media participants (followers, adherents), and ensure that tweets are meaningful, anthropomorphic, and emotional.

8. The Micro-blog account properly published, and enterprise portals, blogs, videos, pictures and other components of integration.

Micro-blog Four taboo:

1. Use microblogging not just to promote advertising, product information, not only tweet, need to follow other people to talk to them.

2. Do not use micro-blogging to record daily chronological, make sure your tweets are valuable, entertaining, and share value.

3. Do not excessively forward RT, to maintain a moderate amount of tweets message.

4. Do not panic, encounter micro-blog negative message, you should retrieve the relevant messages, understand the situation and then contact the relevant customers, can not be rushed to publish a reply or statement.

Conclusion: The core of social media is to exchange, participate in the dialogue, and actively explore the value of new media marketing.

Article transferred from Beijing Webmaster Union: www.bjzzlm.com