Micro-blog Marketing to form a profit industry chain: Fans million people turn a 4 yuan

The number of fans within 100 people, forwarding a micro-blog to earn 0.3 yuan; the number of fans rose to 1000, forwarding a micro-blog to earn 0.6 yuan, the number of fans reached million, forwarding a micro-blog income of 4 yuan; With more than 400,000 fans of the blogger, forwarding a micro-blog can earn 80 yuan ... In just a few years, in the micro-Bo wind and the wind, there has been a large number of help companies "launched" micro-blog Marketing Professional website. These sites release a clear forwarding task, netizens as long as retrace can profit.

Yesterday, the reporter login "micro-launch" website, see in progress in the forwarding task there are forty or fifty. Randomly select a task to open, is a weight loss medicine. A fat girl after losing weight, her two contrast photos, is seeking netizens to share Sina Weibo or Tencent Weibo, forwarding the remuneration for 0.3 yuan.

Currently, 552 netizens have participated in the task. Some netizens also "intimate" to help shopkeepers do propaganda: "This product is good, really is very good." The other said: "Our whole family benefited from the magic effect of this weight loss products, no side effects, my wife skin more and more good, more and more beautiful ..."

Through the website customer service contact to "micro-launch" website product marketing department head. The official, who is the silent traveler, is unwilling to disclose his real name. In his view, micro-blog has become the internet to spread the "main battlefield", micro-bo transmission of information rich and diverse, has long gone beyond the QQ and Renren and other Internet communication tools appeared earlier. Weibo's influence, like a giant magnet, attracts a growing number of corporate users.

"At present, our site has more than 80,000 members, many of whom have more than 200,000 fans of the microblog ' large '." "The silent Passer-by said," microblogging marketing is not to see how many people forwarding the first time, but to see its "coverage." Because on the network, how many people first forward, how many people saw this micro-blog, how many people two times forward, "these can be counted out, most of the time, information can be covered to tens of millions of fans." ”

Silent visitors revealed that the number of fans within 100 people, roughly forwarding a micro-blog average income of 0.3 yuan; the number of fans rose to 1000, the return can reach 0.6 yuan. Since then, the increase in income faster, the number of fans to reach the level of million people, forwarding a micro-blog income of 4 yuan, more than 400,000 fans of the blogger, forwarding a micro-blog can earn 80 yuan.

In fact, most people who make money by forwarding micro-blogging can earn only dozens of yuan, with few people earning thousands of dollars a month, and less than 1% of individuals who have a full-time livelihood. Silent Traveler said, but some "team" monthly income can reach millions of dollars, the team is responsible for the production of micro-blog content and advertising, someone responsible for coordination of all aspects of relations, "the team has multiple accounts."

Around micro-bo to build a variety of demand docking platform, is developing into a new model of network economy. In another called "Pig Net" microblogging marketing website, home "send a task to send IPhone5, surprise many, good luck, come to join!" Attracted a lot of netizens to participate. As of yesterday, the net published figures show that only in the last 1 months, the forwarding task of the "number of transactions" as high as 50,000, "transaction amount" more than 80 million yuan, and the new "service provider" has more than 160,000 people.

News extension

Weibo marketing gray zone to be regulated

"The human race has been unable to withstand the seabed!" 150,000 Millet mobile phone 2, has been in 1 minutes and 43 seconds to complete the reservation. "Legends like this, if netizens feel interesting and forwarded and commented, eventually aroused the concern of the circle of Friends, became a popular post ... This may be some microblogging marketing "mastermind" to achieve the effect. If you forward, the more you forward, the better the advertising effect.

It has been calculated that a lot of microblogging hot spots, not spending a penny budget, the effect can be comparable to the traditional medium prime time advertising effect.

While Weibo is booming, all sorts of problems are pouring out of the water.

A lot of unconfirmed news, rumors and false publicity are infringing on the interests of consumers. According to Jinshan Network company statistics, the Internet currently has tens of thousands of micro-blog to engage in false advertising marketing, the cumulative coverage of the number of Weibo fans. According to the statistics of the general Administration of Industry and Commerce, 2011, the National Industry and Commerce law enforcement personnel on the Internet to remove illegal merchandise information up to 34 million.

At the same time, the industry on the micro-BO transmission of information, whether the advertising is still controversial. For what is network advertising, what kind of internet advertising is illegal, the State administration of industry and other related units have been studied for about two years, network advertising regulations are still brewing.

Chu Baochang, a lawyer at Beijing Hui Jia Law firm, argues that advertising on the internet has to be cleaned up and regulated, whether in the form of micro-blogging or otherwise. At present, micro-blog also lacks good credit risk evaluation and mature reward and punishment mechanism, there are many gray areas of regulation.

In addition, there are many people who make money by forwarding Weibo, which also has the potential to evade tax. It is understood that many of the forwarding of micro-bloggers, related income is directly into the personal account. Relevant tax officials said that "forwarding micro-blog" can not be defined as income from professional wages, if the "incidental income", it will need to be 20% of the total income tax. However, the professional forwarding also seems to be "accidental" too dense, may also need to "work income" tax, but this also requires the relevant departments to further clarify.