Micro-blogging exerting force to construct new electric quotient ecology

September 19, Cao, deputy general manager of Micro-blog in the first China-ASEAN Network Space Forum did a "social platform to build a new type of Electronic business ecology" keynote speech. He believes that micro-blogging has become the world's largest Chinese social media, not only as a bridge between China and the world, but also to build a new type of enterprise service model and social electrical business ecology.

Data show that Weibo registered users more than 600 million, the monthly active users reached 156.5 million, day active users 69.7 million. Cao said that Weibo authenticated users over 1.74 million, including 840,000 people authenticated users and as enterprise authenticated Users, which makes Weibo a microcosm of Chinese society. "Weibo has become a social tool to connect the general public, celebrities, businesses, governments and the media to address the sharing and exchange of information among different groups of people and organizations, thus bridging the information gap and communicating with the real world, which is the greatest value of Weibo as a social platform." "Cao said.

Weibo has also helped overseas corporate institutions achieve seamless docking with Chinese target consumers. Nearly 40% of the world's top 500 companies to open micro-blog. Weibo has become the most popular platform for overseas travel agencies to rely on. This quarter's # with a microblog to travel # in the event, the Canadian Tourism Board hosted the topic # Travel around Canada # 150 million reading, tens of thousands of users to focus on this topic, so that Canada has become a micro-blog on the hottest areas of foreign travel. In recent years, ASEAN countries in the Micro-blog tourism promotion activities also carried out a vivid. The official microblog of the Singapore Tourism Board, for example, now has 490,000 fans, while Thailand is the most popular area for Weibo netizens to travel abroad last year.

Cao also talked about micro-Bo is committed to providing the Enterprise brand display, payment and other links of services, and through the cooperation with Alipay set up a "browse-interest-the next single-pay-share" of the new electric business ecology, as a basis for building a new type of enterprise service model and social electric business ecology. According to the introduction, "Transformers 4" before the release of a series of promotional activities on Weibo, #变形金刚4: Extinct Rebirth # Reading volume of 410 million, discussion volume 725,000, and its box office in 30 days to reach 1.968 billion, to break the "Avatar" to maintain the record of 4 years. Just the end of the # happy car season # activities, in two weeks completed the total order of 9.2 billion yuan, opened up a new car sales model.

Cao concluded that in the future, micro-blog will continue to strengthen product and service innovation, vertical excavation of social platforms, horizontal development of business models, and further deepen communication and cooperation with ASEAN Governments and enterprises, to meet the diverse needs of users of micro-blogging services, for China and ASEAN in various areas of in-depth cooperation to contribute to the strength.