Micro Bo grassroots large fake Popular science marketing: Quote from hundreds of to tens of thousands

1th page: http://www.aliyun.com/zixun/aggregation/8774.html "> Grassroots large" Popular science information is not responsible for the 2nd page: Professional micro-blog science is not up to the Big V forwarding the statement 3rd page: micro-Blog Science tips If you are a micro-Boda, I am afraid it is difficult to avoid the impact of micro-bonnet health information dissemination, because you may be concerned about the "people" there are some of the label keyword is "health", or is spreading some kind of health science information.

However, the credibility of these health information is not hundred percent. Recently, Sina Weibo a fan of millions of accounts to spread a "fishbone card throat treatment Tips", harvested thousands of of the forwarding volume, but some regular doctors rage, even called it "kill people" information.

In fact, the professionals accused of these unlicensed grassroots large and many, some micro-BO health transmission popular accounts are more professionals known as "fake science" in the "real marketing", is "3 15 most of the popular science crackdown object." In the era of network communication, the spread of health science popularization is chaotic and it needs to be purified.

Grassroots large "Popular science information" is accused of irresponsible

A "Tips for treating fish bones and throat" issued by Sina Weibo, an "@ Gourmet Health Consultant", has been criticized by a number of professional doctors, including emergency doctors.

In this is posted on the "Knowledge Stick" topic label of the microblog, Bo Master detailed introduction of two kinds of fish thorn throat removal way Swallow tangerine peel and vitamin C softening.

This seems to be ordinary but the "life of small common sense" as the popular science information has been included micro-BO Real-name certification for @ I work in 120 (Beijing Emergency Center official microblogging), @ Emergency Center Doctor Chen (certified as "Beijing First Aid Center physician"), @ Emergency Nightingale (certified as "emergency Doctor, American Heart Association First Aid Training mentor") ) and other professional emergency agencies and doctors of the refutation, said the spread of the "wrong way to kill people." While refuting these erroneous practices, professional physicians have also given the right approach.

Why would a professional doctor be so outraged by an ordinary "common sense" published by an unauthenticated microblog? This is closely related to the number of fans of the @ Gourmet health consultant, although not certified, the number of fans in this account has more than 1.1 million on March 21, "Fishbone card throat Treatment Tips" Once released, forwarding volume has reached thousands of.

With these grassroots large "once released, the crowd" in contrast to the situation, professional doctors to refute the number of tweets forwarded the highest but only hundreds of. This is what makes professional doctors feel angry and helpless.

"People lack the scientific spirit, worship the magic of the operation, Weibo network is a popular science opportunity." Guangzhou, the first People's Hospital and the American Heart Association's emergency training tutor Wang Xifu, who claims to be "wandering around the microblog for half a year and has already regarded Weibo as part of their daily life", said that micro-blogging science could allow universal access to basic knowledge of first aid, however, On the network Health science information on a mixed-bag also let him quite feel helpless.

In his opinion, some of the "grassroots" who spread health knowledge in Weibo, "have published some health knowledge every day, but in a professional sense, this information is really false, difficult to distinguish", and is usually "irresponsible", "unknown source."

Let Wang Xifu impressive is a number of micro-broad issued the "Eat steamed bread in addition to fish bones", "bloodletting treatment stroke" and other information, in his view these so-called "first aid information", "is simply in harm." And many professionals in the interview also said that those who have hundreds of thousands of or even millions of fans at random release some health science information, especially first aid information, "too irresponsible."

Advertise "Encyclopedia whole section" Not for popular science only for marketing

The so-called "irresponsible" health information disseminated by professionals is not uncommon on the web, or even a bit of a flood. March 21, the reporter in Sina Weibo random search "healthy health" related micro-blog, that is to find Seberdovan results.

These health information is diverse, some related to dietary nutrition, some related to beauty and fitness, some and traditional Chinese medicine, some is about how to take medicine, how to first aid, how to treat the information.

As for the release of these health science information microblogging account, then there are different, some media official micro-blog, some certified experts from all walks of Life micro-blog account, and some are certified some of the official micro-blog, but also some of the names of some unlicensed "health" and other keywords of the grassroots large.

Reporter to "health regimen" as the key words to Sina Weibo users to search, then got more than 500 search results, most of which account for the label "Health and health care common sense", and many are not certified account.

However, these unlicensed "health accounts" do not seem to have been ignored for lack of a clear identity mark, on the contrary, many of the similar accounts have been hot, especially some named "Health Encyclopedia, General" and other names of the account, some of the accounts of the number of fans have been as high as hundreds of thousands of or even millions, is worthy of the name " Grassroots large ".

In fact, for these health science information dissemination of the grassroots large, active in micro-blogging health education experts Ultra has more sharply, he in the personal name certification Micro Borrie said "3 15 you want to hit who?" I would like to play on Weibo ' all kinds of pit Dad ' health/health/medical (and even lifesaving) knowledge of ' marketing number '.

It is not too much to say that these accounts are marketing numbers.

Reporter saw, and these micro-Bo fan number of "star" status is not commensurate with, many "health" fans number of many micro-blog account of its content operation seems not so "star", and even the suspicion of shoddy. And these account forwarding contains products or business information content is not a few, some grassroots large is to some products selling information at the top.

March 21, the reporter Taobao health care products store owner contacted in Baidu Search to a microblog marketing company, hoping to promote micro-bo.

After that, the company received a list of a number of healthy grassroots large, said it can be on its network promotion, quotes from hundreds of to tens of thousands of yuan, and said that can guarantee a certain number of forwarding.

These are known as the spread of health marketing number of micro-broad is more keen to use the name of the "encyclopedia", "Encyclopedia", "general practice" words, however, this should be seen in the Wang Xifu itself as a joke, "because even if the micro-broad content managers have a medical background is not omnipotent, the key question still need to consult professional doctors, Moreover, many large content managers do not have a professional background.