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With the popularity of Weibo, more and more businesses are starting to advertise their products and services with the Low-cost advertising platform of Weibo. Smart microblogging users use their microblog fans to make money by tweeting their Twitter-rich secrets. Although the business through micro-blog advertising to obtain a good economic benefits, but many businesses realize: No relevant interest of the user forwarding and can not bring practical benefits, but it is easy to arouse people's disgust. How to obtain accurate potential customers on the microblogging platform has become the most headache and difficult problem for the business.
The existing Wei Ke Weibo marketing platform blindly focus on earning advertising fees, do not consider the interests of business. Not only to the hard ads on the full collection, to participate in the forwarding of fans also have no restrictions. Such a platform, although the short-term gain a good economic benefits, but to promote the micro-blog spam ads, affecting the long-term interests of the business, but also destroyed the micro-blog on the ecological environment. Such a platform of marketing road is destined to narrow, and ultimately will dig a grave.
But smart microblogging developers have long been aware of this flaw and are beginning to make up for it quickly. Based on accurate microblogging marketing using the label of Weibo users, allowing businesses to choose the labels that match their own products, microblogging generated ads will only have a common label microblogging promotion users to see and forward. Because users on Weibo often build their own circles because of their common interests, the marketing of precision advertising is naturally spreading from a handful of precision-promoting users to more potential users interested in advertising labels. This saves a lot of promotional costs, but also to ensure the best results of micro-blog marketing. Facebook and Google ads are examples of successful use of this precision marketing technology.
In addition to refusing hard advertising, Weibo marketing has a long way to go. But the characteristics of precision and cheap is destined to achieve micro-bo marketing in the future of the mainstream Internet advertising market. Grassroots websites, microblogging apps, and a growing number of early internet start-ups will be loyal customers of Weibo marketing. For example, the same function of Sina Weibo application of five or six. which can be known and used by the most microblogging users in the shortest amount of time will be the key to determining the future use of Sina to survive and make a lot of money. Application developers with advanced awareness have begun to use the advertising platform of precision microblogging marketing, with only a few hundreds of dollars to get a hundreds of thousands of of the users like the United States Mito. Huge economic returns have begun to allow more and more businesses to join the precision microblogging marketing team, become the first to eat crabs leader. Other examples include the @ micro-harvest, as the first food farmers to open micro-bo alternative, the use of precision micro-bo marketing has made businesses get a good promotion effect.
Although Weibo itself is in the early stages of rapid development, the huge economic drivers have made Weibo the most popular social model of the 2011. As attracted 14% Chinese internet users and occupy 87% of the market share of Sina Weibo, on the basis of 100 million users, we believe that there will be micro-blogging day is better than one day! This article Micro bo accurate marketing original, A5 starting, url: http://591Tui.com reprint Please specify, thank you!