Micro Bo Mutual pinch, pull a new round of online home appliances price war

From 4 o'clock in the afternoon the first "pinch" micro Bo issued, within a short 3 hours, the topic was forwarded, commented more than 300,000 times. When, Bowser and other electric brand also joined the war regiment, causing many netizens onlookers.

After February, the electric dealer again "pinch"

June mid-April, Jingdong Mall celebration, sounded the first round of the annual electronic Commerce price war, after two months, suning Tesco issued a message will start on August 15, the new "0 yuan snapped up" activities.

Yesterday 4 o'clock in the afternoon, Li Bin, an executive vice president of Suning, released a microblog via Sina Weibo, said: "To maintain the price advantage is our basic commitment to consumers, I repeat: suning easy to buy, including home appliances, all product prices must be lower than Jingdong, any netizen found that the price of suning is higher than Jingdong, we will immediately adjust prices, And give the already buy feedback twice times the difference pay.

Jingdong Mall "Leader" Liu immediately on the micro-blog to give a response, opened the "War of words" prologue.

"Starting from tomorrow Nine o'clock in the morning, Jingdong Mall all the big home appliances prices are cheaper than suning line online!" And no bottom line of cheap, if Suning dare to sell 1 yuan, that jingdong price must be 0 yuan! "The Liu, which was posted yesterday 4:52 P.M., was forwarded 90,000 times in 3 hours and was commented on by Weibo netizens more than 12,000 times," he said.

Not long ago, Li bin released a response, said: "The healthy development of the industry depends on the joint efforts of all enterprises in the industry." ”

Liu followed a micro-blog, again attracted more than 50,000 micro-bo forwarding and comments: "Just and the shareholders after the meeting, today's capital, Bull Capital, Kleiner, Sequoia, Tiger Fund, DST and other major shareholders participated in all!" We all know how to play Su Ning. I say this war is going to cost a lot of cash, what's your attitude? A shareholder said: we have nothing but money! You can fight it, hit the dead! ”

Netizens call for "rational competition"

As of yesterday evening about 8 o'clock, Jinling Evening News reporter Login Micro bo See, this "electric business war" The heat has been 300,000 users, become the most "lively" topic.

In addition to suning easy to buy and Beijing East, Bowser, Dangdang and other domestic brands also joined the War regiment. Dangdang guoqing Weibo Direct response: "Mobile phones, computers, small appliances and everyone electric flagship store all varieties of the fight." "This microblog was also forwarded and commented 3,000 times after releasing 3 hours."

A number of e-commerce sites in micro-blog on the big hit "saliva war", attracted countless netizens onlookers at the same time, there are many people call domestic e-commerce sites should be "rational competition", "not to absolute price on the hero."

Independent e-commerce observer Ruzenwang that the "cheap 10%" thrown in the wheel is a pseudo proposition.

He wrote in Weibo: "Suning, Gome home appliances line gross margin has more than 20 points, Jing Dong than its offline store cheap 10% meaningless, naked home appliances price war has already begun, the initiative has long passed, Jingdong price early no advantage, whether old Liu again bright sword?" Also depends on the next step, only shout slogans useless, but also to see the actual. ”

The Nanjing Electric Trader "Yi Core 100 Million" said: "This battle is a bit like the 3Q war, there will be no winners, but will certainly promote the industry shuffle." "Electricity business Experts: price war is not a long-term solution

The new round of "price war" was launched last night, and the first time the reporter of Jinling Evening News contacted Professor Wuqing of the Department of Electronic Commerce of Nanjing University Business School.

"Personally think that the low price of Jingdong is a gimmick and marketing strategy means." Professor Wuqing said that Daiju Dongweibo's "three-year 0 gross margin" message to consumers was that it was the cheapest place to buy home appliances. But in fact, he analogy of the object is Su Ning's traditional channels and online shopping malls, rather than all the same as the Jingdong online shopping mall. "This inside we know that the price of electricity dealers would have been lower than the traditional channels, if the electricity quotient and the electricity quotient, the Jingdong may not be the cheapest." ”

For the constant price war on the electric Business website, she analyses that: "In the early stage of the industry competition, must be the price first, the merchant can attract the consumer by the low price." And to this stage, consumers have been more or less "spoiled", the merchant also dozen price war, is actually some "forced helpless" factor in it. ”

Professor Wuqing said that from the industry point of view, the short-term "price war" may be harmless, but in the long run should be rational competition, after all, any industry appears "a single big" situation, will damage the interests of consumers.

"and single from the consumer angle, blindly pursue the price is also wrong, we should pay more attention to the manufacturers in the price, after-sales service, distribution and installation of integrated services." ”