Micro-broad war is in the final winner?

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After Sina Weibo hit, Tencent seems to have the momentum behind. At the end of 2012, Tencent Weibo users broke through 540 million, Sina Weibo more than 500 million, and the introduction of micro-credit to allow more Sina Weibo users to move to Tencent Micro-blog. Social media marketing is in full bloom, how to attract rich advertisers, how the user experience is the highest in the case of implanted ads, so that the advertising effect to maximize, Sina Weibo and Tencent Micro Bo are eager to go with the author to see their respective situation.

Sina Weibo more active than Tencent?

Tencent will be integrated into a timely communication tools QQ client and social network QQ community, such as a series of platforms, users can publish micro-blog through multiple ports, hundreds of millions of active users to Tencent Weibo injected a lot of fresh users.

Cao, chief consultant for Eric, said in 2011 that the number of registered users is only one of the many metrics to evaluate the value of an online platform, and other important indicators include active user numbers, frequency of visits, online stay time, and so on. "Although Tencent Weibo has a leading number of registered users, Sina Weibo has a higher number of independent visitors and visits to the PC than Tencent, according to the data that iris monitors. ”。

Now, this is a complete fallacy. First, we start with the Sina user community, a recent report shows that a University of Hong Kong researcher has done a study, Sina Weibo registered users nearly 57% have never published a post, it seems that these are inactive accounts or by marketing companies created by the so-called "fan" account. The time of the study was 2012, and Sina's measures to some extent changed user behavior.

Also at the end of 2012 earnings analyst conference call, Sina official said microblogging day active users only 46.2 million, other users are basically in soy sauce, or index "diving", so, 530 million of registered users are not so considerable.

Take a look at Tencent Weibo and talk about micro-blogging without having to talk about micro-letters. In just two years, the number of micro-trust users has soared to 300 million. Some people will ask, what is the relationship between the popularity of micro-letters and Weibo? Tencent's products such as instant Messaging QQ clients, micro-mail mobile end and other social platforms have all been through, and Sina Weibo is just one, from the user stickiness, Tencent Weibo is much higher than Sina Weibo. Again, the question of user activity can be said to be obvious.

Tencent and Sina, who better understand the commercial advertising operation?

Without Sina Weibo, Sina has been from the community, games, search, electricity merchants come, what all do, but it seems that nothing has been made, although the so-called portal, but the community and Tencent is too far away, the game is not as grand, search more can not be compared with Baidu, as for the electrical business to know that Ma is not a vegetarian. The emergence of micro-blog, gave Sina a turnaround. But Sina did not do a good business operation of Sina Weibo, with a strong information flow mode of advertising, once launched by the vast number of netizens spit voice. Advertising has a good show can not be ignored, but at the expense of the user experience, which is no doubt, will only allow more users to lose.

Tencent Weibo recently launched rich media ads and skin video-loaded video ads without affecting users ' normal reading microblogging. With a recent BMW product advertising as an example, the manufacturer's banner ads on the right side of Tencent Weibo eye-catching position, the mouse placed on the advertising position will trigger the right side of the rendering, visual effect is very good. For the rich media advertising three characteristics: visibility, interactivity, sharing type received the general favor of the majority of advertisers, the market scale development is extremely rapid.

Again talk about video skin advertising form, in fact, early in 2012 has been the first to launch, follow-up to upgrade, its excellent skin design and corporate brand elements of ingenious integration, dynamic and static just right show, all touch the user's heartstrings!

Cisco former global vice President Xu Liangje Airborne Sina, can the user's active degree rapidly improve, can change the current commercial advertising mode, can you put the user experience in the first place? Who will laugh at Sina Weibo and Tencent Weibo? We are not clear about all these questions, so let's give it time to make a fair ruling. The author qq:465145377, is willing to communicate with the majority of stationmaster, common progress!

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