Micro-credit marketing should be as far as possible to mobilize employees and customers to become enterprise promoter

Source: Internet
Author: User
Keywords Micro-letter from the media grassroots webmaster
Tags advertising advertising costs advertising information advertising revenue clear consumption core products credit

Employees and customers can become the promotion of enterprises, in fact, enterprises also understand, but clear to understand, always find a specific means of operation.

Why do employees promote you, promote what benefits, how the effectiveness of monitoring, how performance?

Why do customers give you promotion, promote what benefits, through which form of promotion, how to let customers both to promote you, and promote consumption?

This is a problem in the past, these problems can not be solved, so that employees and customers to become enterprise promoter's desire can not be achieved.

This kind of realization is not a one-time contingency, but the need to establish a long-term mechanism.

Now each employee and customer, have a micro-letter, have a circle of friends, through the deployment of cluster intelligence micro-advertising system, can solve the above problems.

Through the establishment of full network Marketing system, the forwarding enterprise advertising information and the performance of the staff unified, and then through the system to the staff of the forwarding of advertising information marketing effectiveness monitoring, through rewards and punishments to enhance staff participation in enterprise network marketing enthusiasm and participation rate.

For example, the enterprise can take out a part of the advertising costs, put on the advertising platform, by the planning staff unified preparation of advertising copy content, each employee to the enterprise's own micro-advertising platform to register, and to pick up advertising tasks.

The employee will receive the ad task, forward to their micro-credit or micro-bo friends Circle, when someone looks, the system will be in the enterprise's investment in the advertising budget, deduct a pre-set reward amount, reward to the employee's personal account, this fee can be settled once per time period, as the employee's welfare distribution.

In fact, this part of the advertising costs of enterprises, but also into the employee benefits, and improve the marketing effect of the enterprise, this will promote the enthusiasm of employees to participate in the Enterprise network marketing, unlike before, do not dry enterprises do not know, dry more dry less, enterprises do not know.

And employees do, businesses will know, and there are rewards, so that employees participate in corporate network marketing will become more motivated.

For customers, of course, we can not be hard to ask, but to lure.

Customers or potential customers, by joining the Enterprise Promotion program, to help enterprises to forward ads, when the customer's circle of friends produced display browsing, then the system will give customers an amount of reward.

This award can be redeemed, exchanged or offset.

Present, the customer's benefit is direct, the customer helps the enterprise to advertise, the enterprise pays the customer certain advertisement expense also should. But some customers may not be bothered to earn that kind of money.

Exchange, customers can be included in the advertisement for the derivative products or services, in fact, this becomes the enterprise with Non-core products for advertising, suitable for small value products. Customers will participate in this activity with entertainment, so that customers and businesses are always in a state of interaction.

Offset, offset this way, suitable for the core products of the enterprise, which in the customer from the potential customers to the turnover of customers, will play a very good role. For example, a potential customer chooses a car, then if the potential customers in advance is the enterprise promoter, the account has a part of the advertising revenue, this part of the advertising revenue when the customer consumption can be used to offset the value or as a basis for preferential conditions, then this may have an impact on customer consumption decisions, Guide customers to make decisions that are conducive to our consumption. To the enterprise, to the consumer, is the double win.

In the era of micro-credit marketing, everyone is from the media, everyone is a micro-letter this sea of a drop of water, through the deployment of cluster intelligence micro-advertising platform to break the constraints of the original coterie, so that enterprises to spread the ads to more circles, so that the previous scattered water droplets, really converge into our micro-letter blue ocean.

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