"Micro" era has come enterprises need to actively grasp the micro-marketing

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With the rapid pace of the city, like the emergence of fast food, to cater to this era of "micro" culture has gradually spread.

The first appearance of course is micro-bo, when the person called "scarf", the domestic micro-blog is followed by the United States Twitter, the first domestic introduction of micro-blog portal Sina now stable domestic microblogging users leader. The integration and openness of micro-blogging have made a qualitative change in the speed of information transmission. As a micro-blog content, simple, concise, a word is no problem, but also with the fast-paced city life.

Whether you are a star or an ordinary person, you can find their own stage in micro-bo, but also by many netizens hot reason. The previous, micro-blog is the introduction of the "apron" beta, that is, soon after, Micro Bo Friends can also hold groups of groups. It can be said that today's micro-blog, fully equipped with most of the functions of instant messaging, but also the blame Tencent Pony said in the press conference, Tencent can not be limited to instant messaging.

Recently in the news, do not know that everyone noticed no, many micro-blog portal has quietly carried out a "micro-push." Just below some channel news, there is a recommendation for your microblog users. Although most of the channels are not yet in the battle, but can be seen, this quietly "micro-push" is also in the search for micro-bo a new profit point, imagine, the future of digital news technology, can be added below the Enterprise Micro-blog, is undoubtedly a target group of "micro-publicity." The following 2 Zhang is as Sina and Sohu "micro-push".

The next appearance is "micro-film", micro-film also known as "concept film." Refers to the use of a variety of new media platforms, such as netbooks, Mobile TV, 3G mobile phones, mobile video and other movies. This kind of film has a big characteristic, has the complete story plot, but the time is short, is easy to watch finishes. Suitable for short time casual viewing.

Today, the major video sites have similar break-play, at the same time, limited to the film broadcast copyright issues, more and more video sites have been more investment in homemade online TV series. A wide variety, according to the story of different, can be divided into: fashion trends, humor wacky, public education, commercial customization of these major types. For the emergence of "micro-film", received the praise of netizens, such as "old boy" by many netizens in the major film review site recommendations.

Time to give us is a new breakthrough, now, "micro-era" of the advent of our busy life has brought a valuable leisure moment. Are you ready? And as the new media in the network era, enterprises, you do a good job of micro-marketing it?

Here say a simple 2 points, how to do a good job of micro-blog marketing.

1, use their own micro-blog publicity, their own good business microblogging, publish valuable content, attract fans attention, and then publish business information.

2, the use of other people's micro-blog, through Third-party micro-blog advertising platform, such as focus on the network, the release of promotional tasks, using other people's microblog to help you publish business information.

Grasp the new media of the micro-era, I believe that for enterprises, there will be new surprises.

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