Micro-Force initiative to build network marketing influence

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3721.html ">2014 for micro-credit marketing can be said to be an increasingly hot trend, for enterprises is a great opportunity." It brings us to a whole new concept: influence marketing.

Influenced marketers, which are considered a popular word, are a win for marketers and marketers who want to do this marketing, defined as a way to influence public opinion, to produce reactions in a specific topic discussion, to have a large number of followers, and a person with a high degree of participation in a conversation in a particular field.

Social identity is power

According to the senior Network marketing lecturer from the College of Network marketing of Yili, the influential marketing model is not just emerging, it is the improved evolution of the brand endorsement in the network marketing.

Today's consumers want brands to represent a certain kind of life, some kind of attitude, not to be used tightly. At the same time, the value of the brand transfer, so that consumers believe that they do things and share information, is a positive impact on the enterprise, so that consumers and brand relations more closely, so that they feel that they have become a part of the brand.

More and more industries are also strengthening the network marketing operation mode, and micro-letter to enhance the product publicity and promotion, inviting an industry authority to speak or simply to shape their own influence, the enterprise to create a human-made brand, access to social relations, and then drive Network marketing.

This model is very high on the content and information of the brand, social sharing is very precious, the click Rate has become a success indicator. High click-through means to show the success of the brand's network marketing, but if the content is not positive, the overall view may do more harm than good.

Viral marketing is a trend

Viral marketing uses the principle of word-of-mouth communication, on the Internet, this kind of "word-of-mouth spread" is more convenient, can spread like a virus, so viral marketing becomes an efficient way of information dissemination, and because of this communication is spontaneous between users, so almost no cost of network marketing means.

There are numerous examples of successful viral marketing, but the successful model is almost impossible to replicate. Enterprises to carry out network marketing, especially micro-marketing, the continuation of viral marketing is the general trend, but need to create their own success model.

In the era of experience economy, customer experience is becoming an important standard for consumers to judge service value. Customers are no longer just meeting the functional benefits of a child product or service, but are more concerned with the pleasure and convenience of the experience that products or services bring to them during these functional benefits. To ensure high-quality fans stay, you need to let consumers and brands to form a one-to-one interaction, closer to the consumer distance.

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