Micro-Letter Marketing path of Beauty salon

If QQ is the standard communication tool of computer internet age, micro-letter can be said to be the social artifact of mobile internet age. Twitter is a way to redefine marketing, a micro-blog that fires before it's early. Since the launch of the micro-credit public platform, very multimedia, business and the name of the account certification, which gives enterprises more opportunities to contact consumers, as well as with consumers for instant interaction, and this interaction in the "Word-of-mouth King" mobile internet age, is very valuable.

The value of micro-letter marketing in beauty salon

For traditional store business beauty salon, micro-letter the most direct value of three: one is to push information or interaction to bring new customers; second, the maintenance and management of customer relations, to respond to the advice of old customers, promote communication, enhance brand loyalty, thereby improving customer unit prices and introduce new customers ratio; third, promote the formation of brand Word-of-mouth, Integrate other marketing means to improve marketing efficiency. In the beauty industry, take the day of the sales of enterprises and cosmetics manufacturers have begun to test water micro-letter marketing, such as the official micro-signal poly beautiful Products, "Mei" image of the popular, "I speak for myself," the "Chen Au body" rapidly burst red, micro-letter played a pivotal role in promoting.

In other words, it is precisely because of these characteristics of micro-credit, micro-credit marketing is more like a double-edged sword. Since micro-letters require user attention, enterprises can send information to fans, assuming that the information of the enterprise is not worth, just for the eyeball and advertising, then over time will make the attention of the people disgusted, or even cancel attention, so the challenge of micro-credit marketing than in the street to send leaflets more.

Micro-letter is the link of integrated marketing

Both traditional telephones and micro-letters are a medium of communication. In the traditional marketing means of beauty salon, membership marketing is a common mode, such as the arrival of the consumer birthday, appointment time, beauty salons have new projects, new products, promotional activities, beautician will be through the phone or text messages to contact consumers. Now, the use of micro-letters can also be done. But micro-credit marketing is more than just opening a corporate public account is so simple. To do micro-credit marketing, beauty salon to think first three questions: 1. What can micro-trust do? 2. What do we do for micro-letters? 3. Do we have people who understand micro-letters, or even people who know social marketing?

Because, micro-letter is not a advertising window, but need to operate a heart to run a chain of the entire marketing link. If your brand and brand are covered by products, services, identity symbols, culture, etc. that cannot be accepted by consumers, product promotions cannot keep pace, then it is useless for fans to focus on your micro-letters. If you do not grasp the skills of activity, even the network art is not, the brand visual effect is poor, so will be left out.

Interactive, content for the king

Micro-letters and Weibo, like the need for timely, appropriate interaction, if not interactive and just push some promotional ads, will not achieve good results. First of all, interactive rhythm to grasp, too little interaction is lost marketing significance, too much interaction will easily lead to fans disgust and cancellation of attention. Like the Olay of Procter and Gamble, recently in the micro-letter to do a "sun screenshot, to win the triple whitening repair Sunscreen" Activities, let fans watch Dan video, such as cutting off the image of the Olay, concurrent map to the micro-letter public number, there is a chance to get this sunscreen. Similar to this interaction is simple and users like, one has content: The star's micro-video as bait, there are prizes: not only promote the brand, but also increase the participation of fans and stickiness.

There are many large shopping malls commonly used methods, that is, by scanning two-dimensional code, or actively search the vicinity of people, push the relevant promotional information, consumers concerned about the official micro-letter can immediately get the electronic membership card, membership immediately effective, and also give small gifts. Beauty salon can also try to send some beauty knowledge, or skin care tips, tell consumers if forwarding a friend can get how many points, accumulated how many points can be exchanged for gifts, this indirect sharing is also an effective means of word-of-mouth marketing.

To sum up, in the micro-trust interaction beauty Salon can try four ways:

1. Interesting interactive games, such as the skin care and constellation and other girls like to combine the topic, in the topic of the user likes to implant products or promotions, embellish fine silently promotion; 2. Award-winning questions and answers, let fans answer the company's official website or micro-blog on the recent developments, or about the brand information, and then gift products or trial installed, The problem should not be too complicated, the main purpose is to let fans focus on other media outlets such as the official website, micro-blog, the formation of the habit of attention, improve user stickiness; 3. Collect fans usually hobbies, or according to their body, skin characteristics, classification and file for targeted information push, such as easy acne recommended to oil products, Recently in slimming recommended diet and so on; 4. Let the fans bask in pictures and texts, share the interesting things in life, and the content related to the brand or product, can promote the brand reputation, attract more fans to join.

Details determine success or failure

As we all know, most mobile phones use Android or Apple iOS system, before the information push, first must design the rendering effect, first send to their staff preview. Because no matter is the picture or the text design, the typesetting, is attracts the eyeball the key, also is the brand image important constituent, this aspect must not be careless, once the fan receives is the garbled or the unattractive information, the interest and the impression will be greatly reduced.

Second, the tempo and timing of information push are tricky. In fact, the time of the micro-credit users online is fragmented, by analyzing user behavior we can find that after lunch, as well as evening 8~10 point is a better push time, because this time users need to relax, need entertainment, mood is usually better. From the perspective of the week, usually Monday, Friday and weekends will be the peak of reading, as well as public holidays, personal birthdays, anniversaries and other information that can be mastered and effectively used.

Finally, the micro-letter interaction and communication must be timely. Beauty salons are the real core customers are women, their characteristic is to be thoughtful service, so micro-credit marketing need to arrange at least 1 fixed customer service staff, on the public account to chat with them from time to time. For example, customers will ask: I would like to go to the afternoon to do a full body care, the recent preferential? is a beautician in the room? I want to go there today. At this time, customer service can play the role of online booking, the mobile internet era is the rapid personalized response.

In contrast, microblogs are more like traditional advertising, and micro-letters are real conversations; Twitter is more like a media, and micro-credit is a tool for customer relationship management. On the surface, micro-credit marketing seems to need to spend a lot of energy, output is not necessarily very large, but as long as the beauty salon can grasp the point of touch customer heart, micro-credit marketing to the brand reputation of the construction, as well as the formation of brand positive Word-of-mouth has a very strong driving role.