Micro-marketing of fruit Dongshi: A metamorphosis from 0 to 1

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Perhaps you are refreshing the circle of friends, will feel how friends circle into a small Taobao?

Everywhere is the advertisement, sells the cosmetics, but also has sells the bag, sells the watch, sells the clothing, among them high imitation mostly.

But you also don't move: a few days ago police caught a lot of people in the circle of friends selling high imitation. Next, there will be a series of tough blows, including from the micro-credit ban.

But don't hit you: the Micro-trust circle, or a newly opened gold mine.

As long as you do the sun, positioning themselves, do not send ads, do a good job, whether it is to create a personal brand or sell products, there will be unexpected harvest.

In the previous chapters, I wrote: Positioning, copywriting, customer and maintenance. So today I'm going to dissect a case, comb it from a few points, and uncover the veil of secrecy above the micro-letter.

Today, the protagonist of the diary, micro-letter nickname: Fruit Dongshi, micro-signal: up2013186, personality signature is: I sell is not fruit, high-end atmosphere of the quality of conscience!

Now let's analyze it from a few points.

First: Positioning.

First look at the basic three-point positioning: Avatar, nickname and background wall.

Take a picture first:

Nickname: Fruit Dongshi. What's your first feeling when you hear Dongshi?

Is this nickname easy to remember? and easy to shape the brand.

There are two points: one is fruit, the other is Dongshi. Fruit is a clear description of the product, East Shi let us think of the micro-letter account behind the beauty.

Avatar, the east of the fruit is the head of his own, the trust of a sudden generation. And is a beauty, beauty in the micro-letter on the sale of fruit, but also a bright spot.

Background wall: Let's look at the background wall of fruit dongshi and you'll find out how hard she is to do it.

How many bright spots have you seen on this background wall?

Then is the personality signature: I sell not fruit, is high-end atmosphere grade of conscience quality!

This is the fruit Dongshi the most clear positioning of their own!

In fact, I think a lot of friends read this picture, have seen a lot of things, about positioning.

A lot of things, I only do a good deal, we can freely play.

One thing is important: as long as your heart, you can do it!

Here I also mention the marketing model of the micro-credit circle of the emotional marketing.

The so-called emotional marketing, that is, consumers buy goods is, the fancy is not the number of goods, quality and price, but for a feeling of satisfaction, a psychological recognition. Emotional marketing from the consumer's emotional needs, arouse and arouse the consumer's emotional needs, induce the psychological resonance of consumers, emotional in marketing, so that the love of marketing to win relentless competition.

In the fruit of micro-letter marketing throughout the process, the emotional marketing has been perfect integration in the inside.

When you do something with your heart, and maintain a brand, you have injected your own personality and feelings.

2nd: Copy.

Still on the picture bar, the picture is more persuasive than the text!

Pro, the copy in the picture, there are a lot of information points.

First, look at products from photos.

Second, look at the operator from the content.

In my text, I also analyzed a fruit case.

One sentence:

The purpose of the copy is only one: you are a fresh, happy, full of positive energy, sincerely for customer service fruit store.

Your copy, not only highlighting the product, but also highlighting your sense of existence, as well as shipping photos and so on, as well as close the relationship between the name ...

If there are doubts about the copy, you can look at the previous article: micro-Credit Marketing: Play is the copy!

Therefore, pure advertising will increasingly have no market. Because, everyone has been tired, is bound to be pulled black!

3rd: Customers.

In the development of customers, say a word. This sentence is the "social dividend" by the author of Mr. Xu Zhibin, very classic.

It's also a summary of the book "Social dividend."

Social dividend generation is to let information flow in the chain of relationships!

Let's see how the fruit Dongshi in the process of operation, how to let her information flow in the chain of relationships.

It's a picture!

Maybe just look at the picture, you don't see anything. But with the following words, you understand!

Have the partners recently been like the festival, every day to receive the gift sent by the Milo, still want to continue? Very simple, just put this "message + picture

Forward to the circle of friends, "point praise more than 10 times to send a value of 50 yuan fruit." Point praise more than 20 times to send a value of 100 yuan fruit. A limited number, little friends.

Hurry up ...

Looking back, let's look at the sentence: Let the information flow in the chain of relationships!

In this case, the message is the picture, with the text encouraged to be forwarded. So how do you get this information flowing? Fruit Dongshi made some incentives for giving fruit.

Because it is a shared action, it is possible to get a 100 yuan worth of fruit.

See such information, you will not forward it?

By doing this, the information flows through the chain of relationships.

Let's look at some of the value behind this.

A person's micro-trust circle, can affect at least 10 intimate friends.

In other words: When I share this message, 10 close friends will pay more attention to this message.

In general, a person with a micro-letter and even if there are 100, when he shares this message, there will be 100 people from the circle of friends to see this message.

That her circle of friends, is basically his level of communication, these 100 people will not be interested in, cause the second, the third forwarding it?

Through such a number of activities, the customer also expanded out. Do you think the customer is still a problem?

There are positioning, a good copy, customers have, the rest is the operation. Or the words I wrote yesterday: intentions.

Micro-trust Friends Circle marketing is not so complicated, you insist on your heart!