Micro-marketing of real-person micro-blogging

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A few days ago I Tao has been applying for micro-blog personal certification, from Tencent to Sina, a full of a few days, reviewed today, suddenly thought of this topic, want to write a little about micro-blog things, the author is also a genuine "micro-bo talent", Sina Weibo, the number of micro-blog is: More than 5,500, And in Tencent Micro Borrie is also more than 1200. For the definition of micro-Boda, I think we also think so, send micro bo more = micro-Boda. In fact, starting today, the author will be the actual combat micro-blog as the Center, write a series of micro-blog summary article. (Text/Tao)

Micro-Talent

Micro-Boda is what, about this definition, I also deliberately consulted many predecessors and my Master Zhu Weikun (SEM senior lecturer), only to the micro-BO talent under this more practical definition: micro-Boda, is the star of the grassroots. Micro-Boda, is a micro-blog activists, is Sina Weibo launched the grassroots user stage. You become a micro-Boda, you can have a unique identity, cool Boda medal, you can also get to know more with your city, have a common hobby friends, to gain more fans, have more confidant, but also preferential access to Sina Weibo all kinds of online release people activities brought about by the convenience of life and concessions.

Micro Marketing

I would like to say today is how to do a micro-blog marketing Tatsu people, micro-bo talent = micro-blog Marketing Tatsu. Chen Yongdong, a well-known new media researcher in the country, pioneered the definition of Weibo in China: Weibo is a broadcast social networking platform that shares short information via a focus mechanism. There are four aspects of understanding:-The mechanism of attention: can be one-way two-way; – Short content: within 140 words; – Broadcast: Public information, anyone can browse; – Social networking platform: to classify Weibo as a social network, but to give Twitter the next definition, it's micro-media.

Do a micro-blog marketing is to understand how Weibo marketing is going on, below I talk about microblogging marketing, and our micro-blog marketing definition is the use of micro-BO this platform, including branding, activity planning, personal image packaging, product promotion and so on a series of marketing activities. In our micro-Boda embodiment is nothing more than in two aspects to reflect: the first is from the personal perspective, the second is from the angle of the enterprise. With the development of micro-blog, microblogging marketing has been more and more SMEs attention, and microblogging marketing has begun to appear professional people, by helping small and medium-sized enterprises to plan micro-BO marketing programs, so that small and medium-sized enterprises spend less investment to obtain a large number of returns, usually a successful microblog marketing professionals must be considered from the following points:

Subject matter to keep improving

Weibo marketing, the most important is also the content of the subject matter, but also pay attention to the text, such as the roaring body, elopement and so on are appropriate micro-BO marketing, of course, can also plan what crazy body, depression and so often can also quickly popular network, in short, the content should be wonderful, form to lively this can get the user's attention! There is also a micro-blog is a micro-media.

Fan interaction is essential, and should be treated in good faith.

Weibo is able to quickly pop the internet in a short time, the big reason is the interaction, through other people's comments, so that more people to participate in, so that users can interact with each other, of course, you also need to go into the cluster of continuous analysis and interpretation, so that these users can become your fans, This will be able to obtain a more solid user base, which is the premise of the success of micro-BO marketing!

When you finally set up a fan group, if you do not pay attention to the method, it is very easy to make your hard to build fans collapsed, although a lot of micro-blog marketers know this, but because of the bluff, the rhetoric is often able to bring you a lot of traffic, so Weibo marketers are unable to withstand such temptation, But this insincere act, often give you micro-blog marketing has disastrous consequences, because micro-blog marketers and fans, fans and fans is an inseparable whole, once the micro-BO marketing staff of the face, then the spread between fans will be a swift and swift to spread across the entire fan group, And the hard-built fans will collapse overnight!

Shared content is the main

What people like to see, your audience where the people, in fact, generally are like others to share the "reading" of the information. Others to play Weibo, not like through micro-blogging to learn what profound truth, and do not want to hear your pain in the microblog, in fact, your pain is often a moan-like, alarmist, this micro-blogging marketing method will certainly not be able to achieve the desired effect, in micro-blog marketing, One of the most important skills is to ask Weibo marketers to share their happiness, only their own happiness, can infect others, so that the happiness factor can quickly spread across the entire fan group, so your advice and promotion, they become very willing to accept!

Content is to be unique, the way to be different, but not from the track

In Weibo marketing, most afraid of the thousand, no anger, should be in the micro-blog marketing reflects the distinctive temperament, and unique personality can often highlight the micro-Bo marketing brand, and in the small and medium-sized enterprise marketing, Brand nature can let you quickly success! Like today's star Weibo, is actually a kind of brand microblogging, these people can get a large number of fan groups, to promote what products that is not easy thing! In fact, micro-blogging marketing is about interpersonal marketing, and emotional marketing, the reality of the various skills to make friends can be placed in micro-blog marketing, when your Weibo network is extremely large, You will find that you have silently become a professional micro-blog marketing staff! The top five techniques are also your usual habits! On Weibo, marketing is often a little too much!

Throughout Weibo, Sina is the leader, and this micro-Bo culture, but also our people to create cultural heritage, micro-bo culture is now an indispensable part of the culture, so we have to understand, to support, to protect, more to inherit.

Talk about here today, the next chapter will continue to analyze the "Micro-blog section of the overall planning", welcome everyone to shoot bricks. QQ Exchange Group: 103092292.

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