Micro-marketing Point praise forwarding there is a foul refraction internet marketing credibility crisis

   discuz! Amateur Network | New Media Research Network exclusive observation (text/Ahan) according to the Three Gorges newspaper "micro-credit point of praise disputes merchants do not fulfill the promise to report immediately" report, according to the Yichang 12315 statistics within a week, 12315 command Center received about micro-credit point of praise a total of 11 reports , consumers are reflected in the micro-credit points to achieve the corresponding number, failed to obtain the corresponding gifts. Micro-credit marketing, refraction of the internet marketing integrity crisis.     Micro-credit marketing is now used by many businesses, such as micro-credit point Praise Marketing and forwarding award-winning marketing and so on. However, a lot of netizens to see the reaction, most businesses issued a point of praise or forward micro-letter this micro-letter after the escape. In fact, such a crisis marketing practices are contrary to the marketing ethic. So I think that micro-letter is a micro-letter can not be convinced, micro-credit marketing is just the same as a way of life and entertainment, do not have to the micro-credit marketing and micro-credit activities as a way of enrichment.     I have not seen how cool micro-credit marketing is. First of all, micro-credit marketing is only a marketing means and methods, from the technical level, is not mature enough to use, and will not be micro-credit marketing to replace the point of traditional marketing. In the past, Ma Yun vowed to predict Taobao will kill the traditional sales, to today's traditional sales still live well.     Second, from the Chinese level of knowledge, the real ability to easily use micro-letter trading in the number of people, is still very small, of course, the integrity of their own national allergies, but also lead to micro-credit marketing will not get everyone to recognize the reasons. So, micro-credit marketing micro-letter is good, do not take too seriously!     Whether it is microblogging forwarding activities or micro-credit forwarding activities are a kind of brand communication activities, really want to achieve sales and trading I am afraid the road is still very long. Technically speaking, payment itself is a problem, the payment of the credibility of the issue is the most concern of consumers. However, a key payment, no need to enter a password and so let consumers doubt. Compared to the Web-page payment, this really makes people have privacy information security concerns.     In the lack of commercial integrity of the country, there is no third-party integrity supervision agencies, the absence of state-related management and supervision of the mobile internet era, relying on personal and business awareness to maintain the business environment is now the biggest bottleneck of mobile e-commerce. So often leads to such as the point of praise forwarding failed to get the corresponding gift phenomenon.     Business sector reminded: the vast number of micro-friends in the participation in similar activities, the first to carefully read the rules of activity, pay attention to whether the business left contact, redemption phone and address, do not blindly praise. At the same time, to remind businesses, in accordance with the "Advertising law" provisions, businesses as long as the release of marketing activities, must be in accordance with the contract to meet the commitments, otherwise can be based on false advertising and publicity to deal with the law Members of the public are found to be suspected of fraudulent advertising, fraud and so on during activitiesViolations of laws and regulations can be reported to the business sector.     This is a new media Research network | discuz! Enthusiasts Network (aidiscuz.net) founder Ahan (micro-credit public platform: Tj-xwsszyz manuscripts qq:1102251679) original, original address: http://www.aidiscuz.net/ ARTICLE-221-1.HTMLL, copyright, reproduced Please indicate the source, author, web site.





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