Micro Marketing thought about the barber shop Promotions

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A few days ago my wife did a barber's card, because it is a new store to sell, the price is outrageous, only 10 percent recharge, 50 yuan charged 500 yuan, then, we will know then. See here should feel that the consumer is a big bargain? In fact, the opposite is true, because this 500-dollar card binds customers and businesses tightly together.

Why do you say that? The barber Shop has a rule, that is, the cost of each haircut can only be deducted from the membership card in half, the other half must cash payment, in fact, is to give you a dozen 50 percent. General promotional ideas are direct discounts, this effect is good, but there is no follow-up to the use of value, because you can not discount every day, or discount will become meaningless. This is also the barber shop in the Smart place, this 500-dollar card seems to be white to send, but not completely white send, at least to charge 50 yuan, there is a sentence called No pay will not know how to cherish, if the beginning of the free gift of 500 yuan card to you, I think we may go once two times, but once found that this barber shop technology is mediocre, You may not hesitate to throw this card into the trash can, because this card is originally sent in vain. And once you've spent 50 dollars on this card, you can not abandon it at will, even if the barber technology almost, you may also will be, or do not cut hair, instead of shampoo (shampoo is 15 yuan, the use of cards halved, that is, also need to pay 7.5 yuan), my wife is now caught in this tangled logical thinking, Because the technology of this barber shop is really not very. Standing on the other side I can not hesitate to advise him to throw the card into the dustbin, but because she paid 50 yuan to do the card fee, she hesitated.

Although the shop after the price of the store only ordinary barber's half-price, but the barber is the service industry, a customer and the cost of 10 customers for them is not a big difference, the advantage is to be able to seize the most rapid customer resources, occupy market share. Early earnings may be less than others (in fact more, because the customer base is large), but once the customer accumulated to a certain extent, I think the ultimate winner is self-evident.

Although this barber shop promotional tactics is good, but the core of the competition they did not seize, the price is cheaper, but also technology clearance, technology is not, and then low prices are only a flash in the pan.

I've been thinking about a question, would it be better if a barbershop could use a micro-letter to bind customers to them? Because the membership card is dead, micro-letter is alive, such as micro-letter booking, providing free hair care related articles magazine, send customers interested in content, such as the skills of disk hair, hairstyle and face matching, etc. Those who believe MM will be interested. Of course it's just not enough, micro-letter The biggest advantage is not magazine, but interaction, if you can often communicate with customers, and answer customer needs, such as customer send "I fit what kind of hairstyle + customer head", as long as the accurate grasp of customer psychology, to give customers a good proposal, I think customers will give priority to consider your shop to buy services. Such customers can often become loyal fans, such customer value is also the biggest, because they will actively help you promote and introduce people around.

Marketing is actually a very simple thing, as long as the customer wants, the customer will give you want, difficult is difficult in you really know what customers want? Once this is to live and eat, now is to eat and live, visible people's consumer demand is constantly changing the ascension, your achievements are and you serve the number is proportional to, Don't always want to take, to understand "willing".

I micro-signal: ppf2000 Original address: http://www.itzj.net/weixin/10.html