Micro-Mart--the application of E-commerce to the domestic micro-bo surface

Recently, Jingdong Mall, Macaulay Forest, Taobao, where a group of E-commerce giants, such as the microblogging of Sina Weibo opened Micro-Mart. The Micro Mall is a commercial use of a social platform based on the current popular microblogging micro Bo in the current hot is an opportunity, based on the spread of micro-bo speed, and its simplicity and so on, to provide a platform for businesses in this simpler, more convenient platform for more modern e-commerce. At the same time, the use of micro-BO this platform for the electric business enterprises in brand building, sales promotion, customer relationship management has played a huge role in promoting.

The following figure is Jingdong Mall, where the customer prudential products in Sina Weibo Micro Mall

First, the micro-mall is a new community shopping model, will bring more traffic and orders, micro-mall provides a shopping entrance, buy when buyers from micro-blog click into the shopping page. Based on the huge number of micro-Bo fan set up, a lot of the transmission rate of the formation of the network spread, micro-mall opened, will inevitably bring a certain amount of traffic and orders.

Second, the micro-mall to increase user stickiness and brand influence through microblogging to attract a large number of active users, and with the help of micro-bo powerful interactive and sharing functions, increase user stickiness and brand loyalty. Weibo fans can be directly and quickly converted to the registered users of the mall, through the microblogging platform can view information, direct purchase, so that buyers experience entertainment shopping double fun.

From the international market, social shopping has been introduced into practice from the concept of the community media has already become the entrance to online shopping. Data show that 42% of overseas buyers will focus on corporate brands via Facebook and Twitter, while 56% of Facebook users and 67% of Twitter users will visit the corporate page by clicking on ads; 42% of Twitter users and 34% Facebook users visit their corporate accounts at least once a day through their phones. At present, Sina Weibo for the electric Business Enterprise opened the micro-mall This application, also includes "micro-store", "promotional" and other elements of the electric business Services, offers a group buying, activities, promotions, coupons and many other suitable for the electric business marketing tools, perhaps, this is indicative of the arrival of China's social shopping era.

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