Micro-payment can make group purchase deformation?

Group buying Navigation group 800 of the latest data show that up to the end of January 2012, nationwide group buying site 3,790, the number of 3 months before the peak of more than 5,000 reduction of more than 1000. In the context of a large number of group buying sites have closed down, there is a market view that the group buying industry is facing the opportunity of transformation.

Specialdeals is another kind of group buying mode originating in the United States, called micro-payment, but it is more plentiful than the traditional group buying mode, it can not only make people realize that because of the aggregation of Solomo (social+location+mobile) factors, Can be in the mobile based on the surrounding businesses and friends recommended to enjoy discounts and concessions, but also because of "small booking concessions" concept, "real-time redemption system" and so on, won the favor of many consumers and businesses.

Today's group buying mode, mostly consumers in front of the computer browsing the page, after discounts and other aspects of the comparison, the full prepaid to the group-buying site, and then through the electronic joint booking with merchants, so enjoy the concessions. In Specialdeals, the full prepaid fee is converted into a small payment plus a payment. For consumers, there is no need to pay the entire amount of money in advance on the website to obtain preferential goods or services, and only need to pay a deposit, and this deposit is only equivalent to the amount of 10% to 15% of the concession. Specialdeals's surplus is only 10% to 15% of the deposit related to the merchant will not be charged, the remaining part of the consumer directly paid to the merchant.

The consumption pattern created by specialdeals is the freedom of users, merchants and information transmission, and these kinds of "freedom" are different from traditional group buying. For specialdeals this kind of transmission of group buying flavor but and buy a lot of different sites, domestic group buying practitioners have their own views. F Group Brand director Liyunlong on whether the model can be landed at home, put forward his own view, "Specialdeals model, in short, is the business and buy the platform of the split in the user here on the completion of the user to buy the site of the 10%~15% booking fee is the commission of Group purchase site, The remainder is the merchant's income. This model can be tried in China, but not as ideal as imagined. If the user buys the goods but does not consume, the big purchase platform basically may refund (some goods except, like movie ticket). If Specialdeals is landed in China, it must conform to the consumption habit of Chinese users. ”

It seems that many of the "foreign" mode into China, will be the Chinese-style transformation. Groupon's model has also been adapted to the Chinese consumer market in China, but the future development of group buying is now seen as infinitely broad. In the shuffle phase of group buying enterprises, are also thinking about the next stage of the development of group buying.