Micro-Seeding Easy Xu: fight a good business battle, your product should have what conditions?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I dark Horse: Not long ago, dark Horse will move the Internet branch in the micro-trust group organized a micro-sharing activities, the micro-sharing guest is the founder of micro-Xu. Xu Yang for hundreds of companies have done network marketing, including Beijing-east, Taobao double 11 such famous cases. In this dark horse micro-sharing, Xu apart from sharing his marketing experience, but also from the product point of view and you share the entrepreneurial need to think about the five questions. The following is the content of this micro-sharing:

Marketing Key – Before marketing

I do social media marketing, from 2010 onwards, the company focused on the field of micro-Bo, the main service of about 400 sites, and later the service of Electrical and electronic service platform, including the beautiful said, pocket shopping, Jingdong, Taobao Double 11, the only product will, the 14 center of gravity shifted to the micro-letter. On the whole, we can get a general feeling when we look at the apps and games that can fire. Sometimes I would advise some friends not to push, because there will be no. The standard I'm judging is whether I can find the application scene and the necessity in this app.

Many people may expect me to talk about marketing, in fact, a lot of things before marketing. The key to deciding on an entrepreneurial project is not whether marketing can do well, but whether it can be a product to be launched. Before you do marketing, you can ask yourself, you do the products meet the following conditions. These do not do well, spend how much money to promote, all is in vain.

One: Are you sure your product is valuable?

It is said that there are 750,000 online apps in the App Store. and statistics, a normal person's mobile phone only installed 16 applications. How to get the customer to see you and install you in these 750,000 applications. It's not about marketing, it's about whether you're grasping the rigid needs of a group of customers.

Sometimes some of the requirements that we see may be a pseudo demand. For example: There is an application called "the Most Amoy", Chen do, in the Mobile phone rebate tool. Later they gave up, in fact, they do the main coupons. This is a pseudo demand. Because those who like to take advantage of the people, is not on the phone to spend a lot of time to operate, and then meet their own 1.2 cents of the petty. This requirement is a real requirement on the PC. But putting it on the phone is not a real demand.

So if you don't find a niche market and find a rigid market, the product you're doing is not a valuable product.

Two: How to solve this demand extreme?

What is the ultimate, is what customers want, you can meet. A lot of people do the product that solves the demand, but people can't remember your characteristic. For example: All female mobile phones on the market. are found in demand, there is no perfect solution to the demand.

Summary of women's needs: narcissism/Self-portrait two very extreme. But with the exception of Casio's self-portraits, which female phone replaces the camera with the best one? They still put the good camera behind the phone. Also, which female cell phone, in one side inlaid mirror or made mirror. In this way, the narcissism that girls need most (mirror demand)/Self-portrait (HD camera) is not satisfied. How can such a mobile phone be called a female cell phone? We all see the need to meet that need.

Everyone is studying millet, some people really sink down to see the ultimate of their products? They said: This is a phone for enthusiasts. So they do simple packaging, and their operating systems are installed on their own. is to let you tinker, enjoy the fun of the tinker.

For example, do old-age mobile phone/like to do shopping guide. We've pushed over 30 app shopping. Most people haven't seen it since they don't have any interest in installation. Another part, let's install after 10 minutes, still don't know the Next button point which.

Three: Who is this product for?

Too many people do not know who their products serve. Because not everyone will like your product. You only have to be very clear who your products serve, in order to accurately find their needs, to clear their needs, with the right media to cover this group of people.

For example, a friend came to me and said to be a pad for old age. The product has the demand space. But the product is very not extreme. For example, old age habit, dim eye, need some actual keys. For example, other habits of the elderly, like to listen to opera, like the big voice, like absent-minded need a leather jacket or strap tied to the wrist. When you identify your target user characteristics, you can do the product well according to their needs.

Four: After the target user determines, who is the appropriate media?

Not all products are suitable for social media promotion. For example, the old pad mentioned above, he is the most suitable to promote the place is in various communities, employing 100 old man, the wrist across a pad, amplification sound play Huangmei opera, cool time in the various neighborhoods to send promotional leaflets, is a good promotion.

For example, we have promoted the E generation drive, we use micro-bo promotion, installation costs are high, because you can not find who will drink at night. Later summed up later, they changed to be in each hotel vomit pool inside brush advertisement, the effect is extremely good. So we should think more about the ultimate users of their products where, where to do marketing.

Five: Have their products been very simplified?

Baidu Mingyuan said a word, our customers are very smart, but they are lazy. In fact, we are also like this, after the start of an app, groping for 5 minutes, the results do not know what to do, had to unload. My understanding, make a acme of product, is 0 and 1 difference, add function, is 1 and 2 difference. But you don't know if the 1 you add is a bonus or a minus. As a start-up company, the main thing is to fortitude between 0 and 1. Don't think too late in the beginning. Almost everyone comes over and says, "What's the first step in making this product and what will it be?" In fact, you put the target back, do not think later, only you want to solve the problem of the ultimate solution, will have the next 2 and 3.