Micro Shop-Personalized marketing tools

Source: Internet
Author: User
Keywords E-commerce Jianshu
Tags advertising compared compared to the cost email email marketing higher information

The current social network, micro-society as a micro-social gene products compared to the traditional marketing platform, such as SMS Marketing, Micro Shop open shop can be pushed through the information to improve the conversion rate effectively, but also to save the cost of SMS marketing. Compared to email marketing and all kinds of advertising, micro-store due to and mobile end of the public account of the combination of natural and has a higher arrival rate, as long as the micro-store to push the frequency and quality of information, master the rhythm of interaction and characteristics, generally will not cause the users of micro-letter shop aversion, but can enhance the loyalty of users.

If you have open a shop on another platform, you can use the Micro Shop as a marketing tool, push the latest promotions and free information, the Internet rumors of a word "free is the best", free information is more easily shared, but not to say that the micro-store pushed all the information is free, Instead, you should provide enough free information to accumulate the trust of the users in the micro-credit store, so that you don't resent the user when you send marketing messages. In addition, the micro-store can also provide users with a variety of interactions, such as text interaction, lucky Draw Games, I draw you guess, by playing game users have access to the micro-shop to provide red envelopes, stimulate the micro-letter store users consumption.

It is important to know your users, what they like to talk about, and what they want to be involved in. In other words, know where they like to stay, and know that hot topics can resonate with users. If you're a grocery store seller, you're not going to be able to publish a lot of digital products, and doing something based on your own micro-credit store and combining your clients ' social media concerns can help you better marketing your micro-store.

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