Recently, Tencent Electric business platform announced that Korea's modern, Alcatel, wheat bag, Korean clothing house, pick grams, Spotica, Shenzhou Digital, Durex, such as the first batch of 500 well-known brand merchants into the large-scale collective Tencent Micro-Mart, and Chery, China Ping ' an (601318, shares bar) and several brands will be settled in succession, It is expected that by mid-March the Tencent Micro-store will be the brand of more than 1000 brands, and 2012 year is expected to attract more than 10,000 of the brand stores into the Micro-mart.
It is reported that Tencent Micro-store is based on micro-Bo an innovative e-business model. Relying on the forward interactive function of Weibo, Tencent "micro-store" joined the broadcast price reduction, micro-group purchase, Limited, limited sales, listen to, share coupons and other E-commerce models, in micro-blog for consumers to provide a shopping portal, and enterprises can directly through the micro-store and consumer brand interaction.