Microblogging marketing ideal fullness reality bone

Microblogging marketing seems to have not been optional but necessary, 4 A, straight passenger fulaoxieyou step in a hurry to tread the river, lest fall in person. When the micro-bo Cage poly-billion users, indeed there is enough reason to carry out targeted marketing activities on this platform. Weibo has a large number of users, there are enough to let users like the reasons, but in this colorful platform to implement marketing so far has not produced large-scale efficiency, it can be said that micro-BO marketing has a full ideal, the implementation of the landing when the reality of bone feeling.

Weibo marketing is in fact a long-term, stable, systematic work in return, it is difficult to promote through a one-time marketing to achieve immediate results. Now on the micro-blog marketing behavior is relatively fixed: 1 through the interest-driven to absorb http://www.aliyun.com/zixun/aggregation/17298.html "" "" "" "to disseminate information, access to focus on users and dissemination;
2 Multi-Account Synergy hype information source;
3 event online real-time broadcast;
4 The design of creative content to attract users to follow up, manufacturing hotspots;
5 tracking dynamic information timely feedback form a positive customer service incident;
6 Interesting, hot content implanted advertising information;
7 to create exaggerated content, follow up the denial of the formation of attention to focus ... All kinds of micro-blog marketing methods, whether normative or partial door, have a feature, the same marketing approach is not only difficult to long-term, but not easy to replicate. This is the way in which Weibo participates and is determined by its internal logic.

Although microblogging is a large number of users of the platform, but the user's behavior direction is very dispersed, it is difficult to focus on technical means. Microblogging operators are essentially the construction of the rules and infrastructure, the user is the whole of micro Bo, microblogging marketing carrier is the user has complete sovereignty of the ego space, where each user's characteristics, needs, reactions are different. This determines the microblogging marketing is not through money pouring, gather platform resources to achieve success, only through with different types of users can be continued to be friendly to form the impact of the tacit, Weibo marketing is a kind of intellectual competition.

Weibo marketing revolves around users, with the goal of getting involved with more users. Users in micro-bonnet is an independent individual, can promote users in addition to the interests of the temptation, anger is to induce users to actively participate in the deeper factors. Emotions are difficult to grasp, but fortunately, emotions are usually contagious, and under the micro-blogging attention mechanism, users are susceptible to infection, especially when they are prone to emotional consistency. So Weibo marketing should pay more attention to those who are more active than ordinary users, companies and they are more likely to form a dialogue and tacit understanding, these users will be very positive to convey emotions out, this point celebrities are too sensible, although the impact of a huge, but it is difficult to form a dialogue with enterprises (SHENLU).