Tencent Micro Bo Business Development director Wei Wei
"Now many internet companies have to have some business moves, and Tencent Weibo in business will first take into account the user experience, which is the king of Tencent." "On the afternoon of May 18, as one of the speakers, Tencent Weibo business development director Wei Wei in China Micro-Broad will enterprise microblogging marketing forum, said," in the social electrical business, we do not fancy a merchant or agent, channel business, but everyone together to form a circle, forming a commercial ecological chain. " ”
The second China micro-Broad will be held at the National Convention Center on May 18, 2012. Sponsored by the New Media Industry Alliance, the New Media Festival Organizing committee and the new Media network, the conference aims to build a platform of extensive exchanges and cooperation between new media enterprises and government, industry organizations and research institutions. Conference microblogging marketing and E-commerce Forum held in the afternoon, Tencent Weibo business development director Wei Wei, fast bag founder Xu Zhiming, the new media leading college lecturer Liu Dongming, billion told the Operation Center director Sun Long has been around the theme of micro-Bo marketing and E-commerce has made a wonderful speech, the famous Internet analyst Xu only as a forum moderator.
on the day of the micro-grand meeting, Tencent, China's largest internet company, unveiled its architectural adjustment program, upgraded from a business system to a career cluster. and Tencent Weibo business development director Wei Wei in this forum also mentioned, "Because of Tencent this time the structure adjustment, we may in the social advertisement aspect all causes to get through, then promotes the electric commerce development, and most importantly uses the microblog." "Wei Wei said:" The key to the definition of social electric power is socialization, electrical business for so many years, Taobao and other various forms of electric dealers in the exploration, and our Tencent Weibo mainly hope that the use of micro-blog, including Tencent various social products to do a good job in E-commerce. In the social environment, consumers ' behavior is based on the trust relationship of friends, which is the basic feature of social media including Weibo. ”
Then, the quick Schoolbag founder Xu Zhiming also shared with the audience some experience in the application of the fast schoolbag Weibo. He said: "The key to what you can do with Twitter is to see what you want to do", the key is to experience, how to use microblogging in addition to platform function development is the key to how we use it. Fast schoolbag with all the problems faced by micro-enterprises, is the basic marketing costs do not have no money, so how to use social media, flexible, fast communication with consumers, to form a continuous interaction with consumers is the enterprise needs to solve the problem, fast schoolbag is based on the use of micro-bo. "Then, Xu Zhiming from crisis PR, letters orders, micro-bo monitoring and other aspects of the fast bag and Weibo story." He also said: "This era to pay attention to everyone is a disseminator, in addition to doing a single message dissemination, there is a very important thing is how you guide sharing." ”
After
Xu Zhiming's speech, Liu Dongming, the lead lecturer from the new Media Leadership Academy, stepped forward to share his experiences on the theme of "Media micro-cross-border". Mr Liu uses an example--the Zhou Botong of the left and right in martial arts novels--to elicit his own opinion. Liu Dongming that, micro-bo marketing should be and traditional marketing methods to do the left and right, left hand warm right-handed, if you do a metaphor, micro bo should be like water, water intangible, and to no into one, gallop the world's most resolute. Then, Liu Dongming also cited Nokia, handle nets, where customers, Ford and other marketing cases, further explained that micro Bo more than a small Li knife as a one-man combat, light in micro bo a tree difficult to effect, but to bases combined to achieve better results.
Finally, billion told the operations center Director Sun Long, also on the micro-Bo marketing to share with you some experience. Sun Long said: "Billion tell the status of all micro-blog marketing broadly divided into personalized services and platform services, personalized service is like corporate micro-BO representative of the public relations company to help companies to build micro-blog. Platform services are generally divided into two kinds, one is loose, one is representative. The communication of compact type is the use of micro-and micro-review, its disadvantage is that personalized service is relatively weak. For the micro-sue we mainly control four general direction: Quality assurance, price controllable, put more convenient and easy to normal delivery optimization. ”
speech link end, the forum has entered the guest dialogue link. Internet analyst Xu, Flash Poly Network founder Liu Xingliang, Hui Cong Research CEO Zhao, Sina Weibo nickname Wine Red Ice Blue Xiaojunli, Smart Quick beat market director Zhang He, Million told operations center Director Sun Long, Ke Bao boloni home New Media Center director Lei and other people as dialogue guests, sitting in front of the podium, Communicate with the audience on Weibo marketing and e-commerce issues.
When the audience asked why the microblogging activity had declined, Sun Long said that the decline in fan activity is a normal phenomenon, but in fact, I focus on the more accurate, eight of things are not willing to pay attention to, and people have a sense of fatigue, so I gradually only focus on some of the most important things, Including the frequency of my landing Weibo and the depth of my browsing page, I feel a lot lighter.
on this, the dialogue is very active Ms. Xiaojunli also have their own views, she said: "In fact, the decline in activity is very normal, and for the micro-BO marketing business, this is the best opportunity, because the precipitation is really active users, is your real users, is really have the ability to buy users, Rather than the pompous figures and the boring nonsense of fans, what I would like to see is that people are now more rational to look at micro-blogging, microblogging, and then really find what they need on Weibo. ”
(Responsible editor: The good of the Legacy)
