Microblogging marketing must be the content of the king

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Webmaster Friends, if you do not have a few micro-blog account, you out! If you do not know the microblogging marketing, you out!

March 2, Sina Weibo released its earnings, its micro-blog users have exceeded 100 million, Tencent Weibo also earlier announced the number of Weibo users more than 100 million, so that if you are not playing Weibo, then absolutely already out, through the establishment of micro-blog accounts, gathered a large number of fans, through the interactive realization of marketing value. So for already shielded Baidu Spider Taobao shop, Micro Bo is a rare outside Taobao shop to promote sharp weapons, while for the vast number of Taobao customers, relying on search engines to obtain more and more traffic competition, search engine algorithm is constantly adjusted, Taobao guest site due to its own characteristics, it is increasingly difficult to obtain search engine traffic, So Weibo is Taobao customers break through the sharp weapon.

However, many friends still do not know how to use Weibo to marketing. Let me briefly analyze and tell some of my ideas.

First of all, I would like to say that this article is about how to use micro-blog to do conversion rate, how to increase fans, how to do microblogging content, you can go to see my other articles. Here's a cut to the topic.

You know, micro Bo want to spread out, must be broadcast by the vast number of users, such microblogging can spread, wildfire spread. What kind of micro-blogging can be broadcast to the vast number of users? The core is whether the content of your microblog can cause users "empathy", as long as he can be recognized for your microblog, he will be willing to help you forward the microblog. So that your content can be spread out.

It is not difficult to see what type of micro-blogging is the most widely disseminated? A joke? Creative collection? Because these microblog and people's life related, easy to get the user's approval. So he can relay it for you.

So it's not hard to do content and get a broadcast. The difficulty is how we use the content to market our potential value. Now in fact Weibo, there are a lot of money to do campaign advertising, but did not achieve very good results. The main reason is that their advertising intent is too obvious, that is, naked advertising. We should understand that the majority of users of micro-blog is to see the value of content, not to see ads. If you see a "XXXX 50 percent, get involved!" This microblogging, you go back to the broadcast? This is the same as we write articles to promote the same, we must put our advertising intent to hide good. Let the user take the initiative to click.

Below I will analyze a piece of my microblog according to the strength. "Like on tao123 Taobao" site navigation a lot of people know, excellent web site, can be similar to tao123 Taobao shop like this? Taobao's latest introduction of a new east-Amoy shop, Taobao staff hard one months of time, selected out of the 1000 crown shops. First of all, I would like to comment on the shop, the Web page is beautiful? Do you have a shop that you often buy? Go for a stroll: http://dianpu.tao123.com?pid=mm_14712593_0_0&eventid=102167. ”

1. First of all, I want to understand what this microblogging campaign is about. This link dianpu.tao123.com is the latest Taobao Alliance to introduce a crown Taobao shop promotion page, according to my test, conversion rate is good, very suitable for micro-bo promotion. Want to do microblogging marketing, but they do not have a website friends, can try to promote the "Amoy Shop", "Amoy plastic sell" such Taobao guest channel.

2. The hidden nature of advertising, this micro-bo surface, is not an advertisement, but like a senior Taobao buyers found some good store resources to share. When the user points out and discovers that they are really useful to him, he shares this tweet and spreads it to more friends.

3. The interaction of the end of the microblogging content. In Weibo, if you can effectively interact with fans, the last sentence of Weibo is very important and has a guiding role, you can ask questions to guide the message.

In fact, it is so simple, micro-bo marketing the basic three points, we should carefully ponder. The most important thing is soft enough.

Well, first share so much, Weibo marketing is a long road, avoid quick success. The marketing content you send can not exceed 5% of the content of your day, or your fans will gradually cancel your attention. Rome Rome, the road long to repair far XI. Want to do microblogging marketing, to withstand loneliness, not because of the immediate interests of the impact of micro-bo quality. Over time, you'll get what you want.

Finally quoted Ma Yun's words: "Money is not an end, it is an inevitable result." "Dear friends, concentrate on the quality of their products, those inevitable results will come."