Microblogging service covers more monthly coverage than social networking

With Weibo running red on the internet, netizens are increasingly keen to use this new community dating model to express their ideas and opinions. The current number of monthly coverage of microblogging services has surpassed social networks, according to the latest data from the iresearch system of continuous user Behavior Research (iusertracker), in August 2011, when the length of the microblogging and social networks showed a rise and fall; In the last six months, The proportion of people who have shared coverage has tended to increase.

In the iUserTracker2011 March-August monthly coverage data, social networking and microblogging services continued to grow on a month-on-month basis in the last 4 months: In July, the monthly coverage of microblogging services surpassed social networks for the first time, with a small lead of about 1 million people in Weibo; in August, The monthly coverage gap between Weibo and social networking has widened to 9 million, both climbing to 270 million.

After observing the monthly browsing time indices for the past six months, it was found that microblogging services grew by nearly 30% in the August 2011, while the monthly browsing time for social networking services decreased by a small 2.4%. The data can be predicted that, in the next short time, the length of the microblogging will go beyond the social network. Weibo is the first 140 words new concept, trying to use people's time of fragmentation, but at present, the accumulated debris shows great energy, netizens tend to spend more time on this service, Weibo has become a netizen community friends of another mainstream platform.

The overlap between social networking and microblogging services shows that 2011 3-August, the monthly share of social networking and micro-blogging services increased by 4.2% in half a year. At the same time, August compared with March, the proportion of the monthly exclusive coverage of social networks decreased by 6.2%, while the number of Weibo monthly exclusive coverage in the past six months has a small increase of 2.1%. Thus, independent users of social networks are showing a tendency to nibble on Weibo.

The trend reflects the subtle "functional substitution" relationship between social networks and Microblogs, the consultancy analysis said. Overall, Internet users of the network community to make friends activities of the total demand is more stable, the increase of attention to micro-blogging is likely to lead to the original social networks, communities, blogs and other "equivalent substitutes" demand weakened. So at this level, the decline of today's social networks seems inevitable. On the other hand, today's "picture-reading Age" and the "fragmentation" of Internet surfing time have made people's eyes hard to focus on the lengthy blog views and the complex rules of the game, fast-food micro-blog to cater to this trend, and thus increasingly favored by netizens.