Microblogging tomorrow: Content for the King, social for the emperor, celebrities as soldiers

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Today's microblog, simple can be divided into three categories: content, celebrities, social class; We are on the microblog to see what new content (jokes, news, etc.), celebrities have what dynamic, their friends circle what happened, which constitutes our focus on the three main subjects.

What will tomorrow's microblog look like? The author, with bold assumptions and careful verification, believes that the style of Weibo will change sooner or later. This transformation is not revolutionary, but the curve to become a straight line, fog turned sunny, grass-roots to become professional, and the micro-blog will be presented in the pattern of the following: content for the king, social for emperor, celebrity guards. The timing of the shift depends on the awakening of the grassroots owners, who have little to do with Sina's official and celebrities. This is the main point of this article, the following will be elaborated.

What is content for the king?

King, the King. All over the Earth, the king of soil, Shira, Murphy. Grassroots large content can be covered in such a wide range of areas, so that you can make the following guess: If Weibo is a decade ago the internet, then the grassroots is a decade ago the portal, industry micro-blog is the industry site; Weibo commonly used large size with small strategy, that is, the strategy of advertising on the portal site.

In fact, today's microblog, the content has done very well, is representative of the cold jokes selected, daily continuous update of high-quality jokes, has been tens of millions of fans. However, the author will put forward two points here:

1 cold jokes, such as micro-blog content duplication, plagiarism, sooner or later in a more standardized Internet environment encounter constraints (in fact, Sina Weibo has some action), high-quality original content will become an important competitive indicator, network resources, capital investment will play an important role.

2 Other industries Weibo quality is still far from enough, the future will appear more high-quality industry micro-bo.

3 Weibo manufacturing hot topics or the red threshold will be reduced, grassroots bloggers should be in time before the fans exhausted.

What changes will be generated by the king of content?

For the first two points, the author makes the following assumptions:

1 jokes, quotations, pictures, news and other content, facing more attention to the original constraints are inevitable. At that time, copyright infringement of the grassroots micro Bo will be the sanction of Sina (micro-bo expansion of Sina Natural will not tube, but the saturation period has come; Content-type light blog site dot Network has already made protection of original initiatives), content threshold will no longer be so low. ' With more than 10,000 fans, you're a magazine, ' says Cai. ' More than 100 million fans, you're CCTV. But today, more than 10 million of the Twitter-bloggers who run microblogs are far less invested in a magazine's operations (the magazine pays for it, etc.), which is naturally misshapen. In the context of the increase in content threshold, the original high-quality material will become an important competitive indicator, how to obtain high-quality original material? Yes, it is to launch the user paid contributions. Once paid contribution is the "barbarian digest" marketing means, now the grassroots have enough appeal, financial strength to launch paid contributions, this benefit, we all know. At this time, see who first started!

2 Why do the industry micro-blogging is not enough? In fact, because of too little investment in operations. For example, on the Internet Industry Micro-blog, a class of bloggers is a master, to express a high level of view, the other is the grass-roots large cultured trumpet, play the Spirit of network Porter. As a result, the former fans did not pick up, the latter quality did not pick up. What will the future be?

The future of the industry Weibo in the number of fans and the quality of the content has been significantly improved! Grassroots large bloggers with a natural portal advantage, first of all interested in fans to distribute, and then start the main content. Porters are far from enough, the only way out is paid manuscripts (or more deep cooperation). Invest more resources to get high quality content to form the threshold! If Kai-fu Lee Cai Sheng ma Shire (or low-key industry cattle) to a certain micro-blog postings, then the content threshold significantly increased, seconds to kill porters. Some people may worry about the investment problem, or that sentence, want to sit tens of millions of fans to form the influence of CCTV, you have to pay a considerable investment in CCTV, but in fact, the investment is equivalent to the general Internet Industry Web site or magazine input.

3 Grassroots bloggers sitting on tens of millions of fans, why only adhere to the hair ads? Sina Hot Topic list, search more than 20,000 can be the top 10, for grassroots large, even do not need PR can easily create hot topics, or make another sister Feng! This is a very low threshold for a grassroots size. Suggestions in the fans before exhaustion, early attack, to create a network of reds or network topics, for their own new territory!

What is social for emperor?

Emperor, this means the Queen. Socializing will play another important role outside of the content and complement it. Today's microblogging, social function is still very weak, the future of social understanding, will become the microblog competition of another threshold. Let's take a look at a microblog:

It is said that every cargo side has a more cargo friend, who do you think of?

This micro blog is designed to guide fans forward and @ that corresponding friend, forming an acquaintance circle of interaction. This kind of microblogging is already there, the future will be more, but I think the fans and strangers interacting with the microblogging will become another mainstream, and then see a micro-blog:

Leave your phone or micro-mail and see if anyone says Goodnight.

The microblogging was also a fire, from the "embarrassing encyclopedia." In fact, in the watercress and other places early in this activity.

What changes will society make to the emperor?

In addition to the above two social approaches, the interaction between social and content formation is another trend. Let's first analyze the website and microblogging of the embarrassing encyclopedia. In fact, regardless of the encyclopedia or Consumer-to-consumer business model, is to transform the resources provided by the Webmaster model, to change the resource provider and the audience are from netizens, this is the main characteristics of web2.0. Embarrassing Wikipedia website, users can play a provider, auditor, audience, forming a good ecological circle. But there is a disadvantage, that is, lack of interaction, the interaction between users is relatively few. In micro-blogging, the encyclopedia also almost do not forward the content from Weibo users to contribute, but to do the site of the porter. This is extremely incorrect. This time, why not do a Weibo on the embarrassing encyclopedia? People posted today's embarrassing (or collected jokes) @ Micro-blog on the embarrassing encyclopedia or letters contributions, there is this micro-blog sent and @ contributors, this if his information is interesting enough, fans will go to interact with him. Believe that this model will become a future microblogging content + social model! (The job answer is here. This micro-blog has been working so, no royalties required)

What is a celebrity soldier?

Celebrity is the soldier, is the celebrity from before the powerful, gradually light dim, become the industry Weibo writer.

Why are celebrities soldiers?

In the case of Kai-Fu Lee, we focus on his microblog for two main reasons: 1 to understand the real life of celebrities 2 to understand the industry's latest information. So if the future industry micro-blog has done well enough, fans of the industry's focus on information has been shifted, Kai-Fu Lee is just a celebrity, we pay attention to his attention and Chen Yao will not be too different. Celebrity is just a famous name. Of course, this is the Big V do not want to see, but in the face of transformation, he can only become the industry micro-blogging writers + bask in trivia celebrities.

In fact, they are the same on websites and magazines other than Weibo.

Concluding：

I said that today micro-bo in the grassroots large, the equivalent of the internet has been the world's web portal. They should pay more attention to their own brands, and actively seek transformation. For their own trumpet advertising, do fine, to retain fans, at the same time, immediately converted into a paid manuscripts model, establish access threshold. As for microblogging search, the short term also can not help to micro-Bo S, does not pose a threat to the large, popular list is the grassroots large manufacturing topic or the natural fertile soil of the Reds. To sum up, I think the future of micro Bo must be such: content for the King, social for the emperor, celebrity Guards!

Jinan gathered Weibo marketing network www.jinanjuhui.com