Micron can win Lei Jun investment Why?

Street advertisers advertised in a big way to declare the wash white, since the generation of "about artillery artifact" to the mobile interest community transformation. However, strangers social market from no shortage of smart players, hit the "five-minute dating artifact," the rising star of micro-gather last October online so far, the user registration volume has rapidly exceeded 5 million mark. Recently, micro co-founder Jiao Yi told reporters interviewed Southern revealed that they are now more determined to take over the street plate.

Grilled their team

Micro-poly entrepreneurial team has more than 20 people, founder of a coke is an Internet industry acquaintances. Southern reporter learned that Jiao was a deputy general manager of YY Business Development Department, during YY, he was responsible for the YY Privileged Center, recharge platform and take the lead YY overall market business. Previously, Jiao also worked successively in Jinshan, Blue Harbor and other companies. After leaving YY, he began to attack strangers business start-up direction.

Angels behind the investment

Due to the co-Yi and Lei Jun and YY's origins, the industry has been circulating micro-gather with the investment relationship between the two sides. Micro-agglomeration confirmed that less than six months after their launch, they had acquired angel investments in the multi-million-dollar scale of Lei Jun and YY voices.

Their business model gameplay

Jiao a micro-founder said that strange people making friends is a strong market demand in the area, and ran in front of the market in the big brother Street unfamiliar to transition, so micro-poly to seize the opportunity to catch strangers dating market continue deep Tie in. Micronesia to do is the second generation of strangers dating products, to solve the first generation of strangers strangers dating product pain points. Jiao Yi will be the first generation of street strangers strangers to make a typical representative of friends, but the two street users are the pain points are the efficiency and trust issues, micro-gatherings to solve these pain points, committed to making second-generation strangers dating products.

PURPOSE To pre-empt and set up an interactive system of virtual objects is a way to micro-aggregate the existing problems with efficiency. The purpose of the pre-set, that is, by dating, gathering, activities to quickly match the interests of everyone, to help users quickly find the same interest or want to do the same thing, the efficiency and success rate has increased.

The virtual goods interaction actually draws YY's interactive model of virtual goods, the user's virtual goods on both sides of the interaction, making its identity on this platform can be reflected, and interactive experience can be enhanced. Jiao a think that this business model is the Internet 2.0 business model, while the Internet 1.0 business model of people's delight uniform pricing. "Everyone's pleasure is not the same value, if you follow the Internet 1.0 business model to give everyone a uniform price, you can not fully tap everyone's pleasure value."

In addition, the future micro-gatherings will focus on the application of strangers make the application of the inevitable problems of trust, Jiao a south reporter revealed that micro-polymerization will be made the next evaluation system, through this mechanism, each stranger in strangers Inside the world who will be back a label, will allow users to make friends in an orderly chat.

Market cake how much?

Jiao a introduction, compared to acquaintances social, strangers make friends to focus on meeting new friends. The social market for strangers may not be as socially comparable to acquaintances as social acquaintances use more often, with the latter being ten or more hundred times more likely to market than strangers, but there is a strong market for strangers to make friends Demand, a demand that will never disappear "This is a demand of human nature, it will not disappear at any time."

It has only been 8 months since its launch so far. Micro-agglomeration already has more than 5 million registered users. However, Jiao Yi believes that micro-agglomeration is still at an initial stage of development to enhance user's stickiness. There is no real demand for profit. The current profit is only As a way to increase efficiency, the most important task today is to increase market share. "Because micro-poly just on the line, the degree of competition and the number of households is not enough.We at least have tens of millions of registered users, in order to basically stand its ground.So our first goal is to first have tens of millions of users, the next goal to do To the same as hundreds of millions of unfamiliar street users, and then later, we will consider profit. "

Strong competitors

When the acquaintance of society has been done by the giants, the strangers social market and the emergence of a stranger, met, micro-polymerization, the neighbors and other users millions, millions of A PP. In addition, the giants have begun to not calm, and even its WeChat, QQ two acquaintances social applications Tencent quietly launched a social group of strangers social groups. Recently, YY voice operating companies gathered in the era of the company quietly in the major applications of the Android market a "H ello" A PP, mutual love technology and launched a new stranger social software "friction." In this area, competition is heating up.

Unavoidable challenge

Whether it is WeChat, QQ, the main acquaintance of the social market products, or as a stranger, micro-agglomeration of such deep-tie strangers to make friends in the circle of products, how to operate and avoid product homogeneity is always the core of the product, which It is also the topic of social software for strangers.

In addition, in the current number of strangers social A PP, low viscosity is a common phenomenon. As of April this year, the number of registered users Mo Street exceeded 120 million, but the daily active users only 19 million. Meet the user over 30 million, daily active only about 1 million people (its founder said 2 million). Adjacent to 20 million users, active users accounted for only more than 20%.

[Founder]

South are: industry boss Street have already started restructuring, micro-poly also enter the industry?

Jiao one: strangers make friends there is a strong market demand, and the current street to be transformed, in this area other second and third line of the product is weak, it is difficult to achieve the level of unfamiliar street, micro agglomeration will seize this opportunity, Catch strangers dating market continue deep into it. Micro-agglomeration does not want to try hard to find new users, just want to access the street's users.

"Strangers making friends this market after three years of development, from the Enlightenment in 2010 to the initial stage in 2011, into the next two years, the stage of super-rapid development, can already cover 95% of users are included , And the rest has not yet covered up, it may be that part has not yet grown up, "he believes that street products already covered a large part of the user, as long as the micro-gather this part of the original user to stay Already successful.

[Third party review]

Liao Mingxiang (Lankong online co-founder and president):

Reliable team, fun products, a vast market is the three key elements of entrepreneurial success. And Jiao a time, his aggressive, motivated, tenacious left a deep impression on me. When Jiao one with me to start a business, trying to socialize strangers, my instinct is that this thing is play. After chatting, I found that he has long been product positioning, to achieve the path, the potential risks have done careful consideration. Games and social networking in the mobile space undoubtedly has a huge market demand, deep plowing in this area will be able to open up a vast world. I wish and believe him to be successful.

Written: Southern Reporter Xie Rui