Microphone Goo Music Innovation Music production and marketing model to build good Chinese songs

"Sadie Network News" February 17, the current, the rapid development of mobile internet and mobile terminals such as smartphones to make digital music become a popular "consumer goods."　　Therefore, the major digital music platform in China in the continuous innovation to seek the advantages of differentiation, but also the digital music business model has a greater imagination space. Recently, the microphone Goo Music opened a new digital music production and sales model, through deep participation in song creation, and relying on their own advantages to innovate to expand the promotion channel, so that it broke through the traditional distribution role.　　At the same time, the musicians and their works have a broader commercial value. "Our team in the beginning of music creation will be combined with current hot events, music consumption psychology, to guide the record companies and musicians to create." "The head of the music related to the microphone told reporters. As we all know, content is the soul of a song, and the music is the content of the song from the source began to control the theme and quality. "The previous practice was to make promotional plans based on the work, and now we are using the ' early intervention ' model." "From the whole industry, excellent music works need to promote effective, so that the entire chain of industry benefits, so as to form a more win situation."　　Only to ensure the music people, digital music platform and other aspects of the benefits, the industry can continue to prosper and develop. Talk about the promotion of songs, microphone goo Music related to the director of a very interesting to reporters, "relying on a strong own marketing resources, we are also actively exploring, innovation and integration of promotional channels." The Spring Festival period of new songs as an example, the music of the microphone will be combined with the spring to send a song to send a blessing of the ring gift activities, at the same time widely mobilize the Internet publicity resources, with radio, shopping malls, passenger stations and other public broadcasting platform for multi-channel promotion. At the level of cooperation, the music and record companies, the MIA musicians have tried a new mode of copyright cooperation, through the joint participation in song creation, both sides have a longer song exclusive authorization and Internet delegation. "It is reported that the use of this model, as of February 11, microphone goo Music during the spring Festival to build the" reunion "and" This year's Eve does not leave "two spring song, the cumulative user download has exceeded 110 million times.　　In view of this, to the vast number of musicians, to achieve "as long as you have good works, there is good profit" seems to be no longer distant. Some industry insiders said that the music innovation of the music production and marketing model for the digital music has undoubtedly provided a new way of thinking. In the improvement of music production and marketing efficiency, fine songs, especially the original song operation is worth learning.　　And whether this is the domestic digital music industry to deepen the development of a prescription, we still need to wait and see. Author: Yujian