Microsoft and AOL are interested in acquiring an advertising start-up company AppNexus

Beijing Time August 27 Evening News, according to foreign media reported in Thursday, there have been rumors that Microsoft and AOL are interested in acquiring New York real time auction advertising start-up company AppNexus. At present, the real-time auction advertising business is developing very quickly, it allows advertisers to track the new Web page load data, and then pay to specific consumers advertising impression.　　In the next few years, real-time auction advertising will occupy a large part of the display advertising market share. More recently, Google has bought an advertising company, invite Media, with about $70 million trillion, to develop real-time auction advertising. At present, Microsoft through its search advertising platform adcenter has been in real-time auction advertising performance. There have also been reports that Microsoft is ready to co-operate or merge in the field.　　AOL, by contrast, has not yet dabbled in the market. For the rumor, AppNexus insiders said it was just a rumor. (Li Ming)