Microsoft and the Hundred-Vision joint venture company Xbox look into China

Phoenix Science and technology news on the evening of September 23, the hundred-night announcement, the company and Microsoft to jointly invest 79 million U.S. dollars (about 483 million yuan), in China (Shanghai) Free Trade test area set up Shanghai Hundred Information Technology Development Co. Among them, hundred-Vision shares 51%, Microsoft accounted for 49% of shares. It is reported that the company intends to invest 40.29 million U.S. dollars in cash, about 246 million yuan, a shareholding of 51%, Microsoft intends to invest 38.71 million U.S. dollars in cash, about 237 million yuan, holding 49%. Both sides will take out their respective business-related core resources, in the new generation of home game entertainment technology, terminals, content, services and other areas of comprehensive cooperation. According to the bulletin, the new company's business scope includes the design, development, production of games, entertainment applications and derivative products, sales, licensing, marketing and Third-party gaming, entertainment applications, game-related technical advice and services, general business consulting services. Through this joint venture, the company aims to create a "new generation of home gaming entertainment products" and "Home entertainment center Services". Microsoft has a well-known game terminal Xbox, the global sales of more than 24 million, in addition to the development or operation of "Ryse", "Extreme Speed", "Halo" (Halo) and other popular games. According to the previous exposure of the Shanghai FTA on the content of the game product sales, if the foreign companies are willing to register in the new free trade zone, then they will be in the Chinese culture and market areas of the relevant functional departments to be allowed to promote and sell specific products to China. Microsoft's Xbox One console is likely to be formally entered into the Chinese market through the joint venture. Hundred-Vision is SMG (Shanghai Oriental Media Group) holdings of new media companies, with IPTV, Internet TV, Smart TV, OTT, Mobile TV and other new media business.