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Microsoft and the Nook break up or exit the E-reader market

Source: Internet
Author: User
Keywords Microsoft Nook
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In Thursday, Barnes announced that it would buy 62 million dollars and 2.7 million shares to repurchase Microsoft's 17.6% stake in the Nook business. Two years ago, Microsoft and Barnes reached a strategic partnership in which Microsoft invested 300 million dollars in a separate nook business. At the time, Microsoft was trying to get into the e-reader market and expand its ecosystem. But the strategy didn't work, and the Nook has been suppressed by Amazon. And Microsoft's promise to launch the E-reader has never appeared, now quit, seems to want to give up the e-reader market. The Nook business is also slipping, with sales of related products accounting for only 3.8% of Barnes's total sales in the second earnings as of November 1. Barnes will also gradually split the Nook department.

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