Microsoft announces 15 Million dollar investment Check-in service Foursquare

Sina Science and technology news Beijing time February 5 morning, Microsoft announced today will be the geographical location of social networking Foursquare investment 15 million U.S. dollars. The Wall Street Journal reported that after the investment, Microsoft and Foursquare will become "strategic partner" relationship. This will help Foursquare maintain the business, and Microsoft will get a lot of user location data. For Microsoft, the biggest benefit of the investment comes from user data. Foursquare confirmed that Microsoft will use the company's data in mobile services and Bing search engines. In addition to relying on Foursquare windows apps released last year, Microsoft will also integrate Foursquare data directly into Windows and Windows Phone. While the investment is good for both Microsoft and Foursquare, it is a strategic move for Microsoft to help strengthen maps and location-based search results and catch up with Google and Apple in this area. Foursquare CEO Dennis Crolly (Dennis Crowley) said the investment deal would not change Foursquare's cooperation with other partners. But for Foursquare, this partnership will bring a lot of revenue. Last December, Foursquare reported a total of $35 million trillion in financing. After the 15 million dollar investment, Microsoft will become the company's largest investor, and Foursquare's valuation reached about 650 million U.S. dollars. (D-Gold)