Microsoft announces Opening of Windows products store in Best Buy

Abstract: According to foreign media reports, after Microsoft announced its new Windows Store program, Microsoft announced today that it will be in North America, hundreds of electronics chain stores in the Best Buy Windows products store news. It is reported that Microsoft this

After Microsoft announced its new Windows Store program, Microsoft announced today that it would open a Windows product store in hundreds of North American electronics chain stores, according to foreign media reports.

Microsoft's move is expected to further showcase its hardware and software products in the more than 500 Best Buy stores in the US and more than 100 in Canada's Best Buy stores, according to an official blog of the company, which will gradually open in late June to early September.

Chris Capossela, Microsoft's chief marketing officer, Caposle the Microsoft's retail strategy in the Windows Web site: "Unlike other ' store-shop ' concepts, Microsoft's retail strategy has in fact taken over some of the best-bought department stores." And our size is huge, and the largest footprint in the store is even 2200 square feet (about 204 square meters). Another unique place in these Windows stores is the composition of its personnel, which will add more than 1200 Microsoft-trained Best Buy sales staff who will purchase PCs, Xbox or Surface tablet products to provide them with a better shopping experience. ”

"In the end, our online shopping experience will be just as good." The online Windows Store will have the same shopping experience and store layout as the physical store, and also provide a complete Microsoft product line for customers to buy, even if some of the products may come from other shopping areas within Best Buy. Caposle added.

It is worth mentioning that these stores will also set up a so-called "innovation table" (Innovation table, which is to display some of the latest Microsoft technology), a Surface tablet computer products for the surface area, a display PC, Booth for other Tablet PCs and notebook equipment. In addition, the store's background wall will be hung such as Microsoft software and accessories these products.

The opening of these Best Buy shops will allow Microsoft to reach its own consumer groups in a wider range of channels than the existing 68 stores in North America, analysts say.

"The Windows store in Best Buy is another great opportunity for us to reach consumers in a broader context and give them more choices in the process of buying technology products." We have taken our valuable experience in the Microsoft Store to these stores and viewed this as an important channel for the millions of to provide a better shopping experience for consumers who buy PC devices for a long time through Best Buy. Caposle said at last.