Microsoft builds new consumer channel group and appoints senior Vice President

Microsoft today announced the appointment of Chris Caposera (Chris Capossela) as vice president of the consumer Channel and central Marketing Group, Chris Caposera (Chris Capossela), vice president of the consumer Channel and Central Marketing Group, in Beijing April 6 Evening News.　　The newly formed Consumer channel Group will integrate Microsoft's retail, mobile operators and distributors ' teams. Caposera will report to Microsoft COO Kevin Tena (Kevin Turner) and work with Microsoft's OEM, retail, mobile, and reseller partners to seek new business opportunities and through windows, Windows Phone, Products like Xbox and Office offer a better consumer experience.　　He will also be responsible for Microsoft's marketing, advertising and corporate communications. Microsoft announced in March this year that Mitch Mar Matthews, the company's senior vice president for the Central Marketing Group, will retire this summer Mich. Mathews. This makes it easier for Microsoft to centrally manage consumer channel groups and central marketing groups.　　In the process of turning to Microsoft's chief marketing officer, Matthews will assist Caposera in his work. Caposera, who has worked for Microsoft in 20, has served as Senior Vice president of Microsoft Office and is responsible for the marketing of Microsoft Office products.　　He was previously responsible for publishing Office 2007 and Office 2010. Prior to joining Microsoft Office, Caposera also worked on other marketing, technical, and onsite work, including running Microsoft Project, acting as a lecture assistant for Bill Gates, and chief of staff at Microsoft's Europe, Middle East and Africa (EMEA) operations. (Nan)