Microsoft buys kumo.com domain name or Live Search new brand

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Beijing Time November 24 news, according to foreign blog site reported that a few months ago, there is news that Microsoft will search for a new brand name for live searches, and Kumo is one of them. The latest information shows that the kumo.com domain name has been acquired by Microsoft, currently pointing to a Microsoft's internal testing site.

When a user queries a kumo.com route using the tracert command, it can be found that there are several MSN.com servers. The resulting information indicates that the kumo.com domain name is currently available for internal use only.

Kumo in Japanese is the meaning of "cloud" and "spider". Microsoft employees have previously publicly admitted that Microsoft is trying to recreate the live Search brand. Perhaps Microsoft will announce in 09 that it replaces Live Search with Kumo's name.

Microsoft now needs to combine Live Search with other Windows Live assets and windows. Microsoft recently spent $300 million to launch an advertising campaign called "Windows, unbounded life," to integrate windows, live and mobile services. Many in the industry speculate that Microsoft will give this integrated service a unified name.

It remains to be seen whether Kumo's name is better than live search and whether there are enough marketing gimmicks to challenge Google. Some analysts believe that only in terms of the brand, the acquisition of Yahoo will still be Microsoft a good choice. If the acquisition of Yahoo, then Microsoft will undoubtedly attract a lot of eyeballs, and into the search volume.