Microsoft CEO: Microsoft will be refactored around Windows 8 and cloud computing

Microsoft CEO Ballmer

Ballmer, Microsoft CEO Steve Ballmer, said at the developer conference in Wednesday that the company would shift from traditional computing to cloud computing as part of a reform of Microsoft's business model, Beijing time, September 15 morning.

Refactoring Microsoft

Mr. Ballmer said Microsoft was "re structuring" all aspects of the business to adapt to the development of cloud computing. Microsoft's core operating system, he said, is turning into a powerful cloud operating system that will provide users with a wealth of Microsoft software and support for all forms and sizes of desktop and mobile devices.

All of these changes will start around Windows 8, he says, and the system will integrate cloud computing services.

The shift to cloud computing comes at a time when the mobile market is rising. Smartphones and tablets have hit traditional computers, most of which use Windows.

Cloud computing uses remote servers to provide software and data storage resources, either directly through the enterprise's own servers or through public networks using Microsoft, Google and Amazon services. Google and Amazon have also invaded Microsoft's territory by providing document sharing and email services.

The development of cloud computing services has impacted Microsoft by reducing the reliance on Windows. The move into cloud computing has also created a new channel for Microsoft to retaliate against rivals who preach the "post-PC" era.

Pattern improvement

Al Hilwa, an analyst at IDC, an American market research firm, believes this will be a unified platform for Microsoft. Through cloud computing, Microsoft can provide a variety of desktop software, only for low-power touch-screen mobile devices to optimize it.

Silva said that Microsoft's business base is called "Client/server" mode. The client is a desktop computer, and the server is the mainframe that drives the business. "What Ballmer means is that the client becomes a mobile device and the server becomes a cloud." "he said.

Ballmer also said at the developer conference that Windows 8 is further developing the Windows Phone 7 feature. Earlier this year, Microsoft and Nokia reached an agreement to make Windows Phone the preferred smartphone operating system for Nokia. Nokia's first Windows Phone is expected to be available in the fourth quarter of this year.

While it's nearly a year before Windows 8 goes on the market, Microsoft has shown the product to developers and wants feedback. Mr. Ballmer said downloads have exceeded 500,000 since the release of the Windows 8 preview in Monday.

Mr. Ballmer and other Microsoft executives focused on the new cloud computing tools of Windows 8 and Windows Server 8. Developers will use these two software platforms to help users provide flexibility, focus on business goals, and reduce costs.

Mr Ballmer stressed that despite the success of Apple's iOS operating system, Windows still dominates the operating system market. He said that the global sales of Windows-based products reached 350 million this year, "except for Windows, there is no product on this planet shipments can reach 350 million units."

(Responsible editor: Duqing first)