Microsoft controls shipments for clearance: Surface second generation is hard to buy

In each company's annual meeting, Ipadmini, Kindle and other digital equipment has become the new favorite, but also the main home appliances business to push the focus of the New Year gifts. However, unexpectedly, this year during the Spring Festival, Microsoft's Surface2 tablet has been snapped, agents and channels of the inventory has been depleted, the state generation of business and channels are said after March will have a new source. The major channels of "comprehensive emergency" "don't say two hundred or three hundred units, years ago to get 20 Surface2 have been good." "A Microsoft channel in Shanghai told reporters that Surface2 after the sale of the supply has been very tight, especially to the end of the year-end enterprise centralized procurement of the season, the dealers and the channel almost all the inventory." "Upstream manufacturers and countries to put up to one hundred or two hundred units at a time, dozens of channels in that the company stared at, each family at most also divided into dozens of units." I got more than 60 SurfaceRT2 a year ago, all booked in half a month. "Not only dealers and channel vendors in the goods, even suning, Gome, Amazon, such as the electricity business is also a source of tension." The reporter in these several electric business website notes, the sale of proprietary products only Surface1 generation and Pro Series, Surface2 are in the stock status. "A few days before the Chinese New Year, the price range of Surface2 has changed a lot." The previous 32G Surface2 price of 3300 yuan, we each channel to get the prices in the 2700~2800 yuan interval, but a year ago rose to about 3000 yuan, in order to supply customers, and only with this price into the, now Zhongguancun's several dealers have all no goods. Said a beijing-based channel trader. Reporter from a Microsoft state agency to understand, this Surface2 products such as large area out of stock is due to Microsoft in the intention to control shipments budget, such as Suning, Gome and other channels to get the supply is generally scarce. "Suning a store also 5~6 spot, at most do retail, not one-time supply enterprise procurement." Wait until March, the manufacturers to release restrictions, the supply will gradually recover. "A drag of two for the clearance surface a generation of Microsoft control Surface2 shipments, or for the Surface1 clearance to make way." The IT Times has reported that one of Microsoft's Surface1 has a backlog of more than 1 million generations of products, from July 2013 onwards, Microsoft's national and major channels have begun to frantically clearance, to 1420 yuan price for sale, but the fallout is still continuing. "Like large agents to the manufacturers to pick up, will be required in accordance with the proportion of 2:1 into the surface generation and second-generation products." "An agent told reporters, upstream channels in the purchase are required to" one tow two ", that is, in a Surface2 in the meantime, but also to mention two SurfaceRT1 products, but this request to the dealer caused no small pressure:" SurfaceRT1 has dropped to a 1400-dollar low, with little profit orAlmost all are losing money. So this part of the difference from Surface2 to earn back, a short period of 2 generation of product prices will not fall, but will rise a certain extent. However, the above channels and distributors to reporters that Surface2 generation of products in short supply is only short-term phenomenon, in the 1 generation after clearance will resume normal supply. "Now because the supply is too little, so the market is out of stock, if really open up the supply of sales also that, after all, just a niche products." ”