Microsoft COO Turner: Challenging the Smart Device market

Beijing time July 15 Morning News, the 2014 Microsoft Global Partner Assembly opened in Washington, United States today, Microsoft Chief Operating Officer Kevin Tena (Kevin Turner) said at the meeting, the current equipment with the Microsoft operating system in the global market share of only 14%, Microsoft needs to make changes, Have a challenger mentality. Kevin Tena A keynote speech today at Microsoft's Global Partners Conference on Microsoft's business development in the new fiscal year. In his speech, Turner gave a brief account of the development of Microsoft's equipment business. Ms Turner said Microsoft's operating system also had a 90% per cent share of the PC market, but Microsoft's market share was only 14% per cent, and its share was still small, from the overall device market. Turner said Microsoft still has a lot of room to grow in the terminal equipment market, but Microsoft wants to make a difference and have a challenger mentality. Currently, Microsoft's smartphone market share is still small, about 4%, while Android and iOS market share of about 80%. Still, Microsoft remains optimistic about the smartphone market. According to Turner, Windows phone market share grew 91% per cent year-on-year and became the top two vendors in 14 markets worldwide. Turner did not disclose specific market information. The company has more than 10% per cent of the market in 8 markets and more than the iphone in 24, Turner said. In order to quickly expand the impact of the equipment market, Microsoft has also canceled windows on specific equipment licensing costs.