Microsoft executives say game ads will grow fast

Beijing time October 6 morning news, according to foreign media reported today, Microsoft Game Advertising subsidiary massive general manager JJ Richards (JJ Richards) in the company's blog wrote that the advertising industry in the game will appear fast development. Richards that by 2014, the market value of advertising in the game will reach $1 billion trillion.　　He also revealed that massive has completed the sales target for the current quarter. In the 2009 fiscal year, massive revenue rose to two digits, Richards said in a blog.　　And in the first month of the new fiscal year, massive has completed the sales target of the quarter, exceeding 100%. He pointed out that a recent Nielsen report showed that video game consoles increased by 21% per cent in June this year, while players averaged 12.8 hours of games a month.　　Massive currently covers 40 million Xbox and PC gamers in 31 countries around the world. Richards said that at present, in-game advertising average brand recommendation to improve the score than the 2008 standard level 29% higher. 72% of players recall having seen branded ads in the game, up 20% year-on-year. 65% of players believe that advertising in the game is more noticeable than other forms of ads, such as online advertising, print advertising, television commercials, and the figure is 18% higher than in 2008. (D-Gold)