Microsoft executives say they won't develop new smartphones

Beijing time September 17 morning news, according to foreign media reports, Microsoft Mobile Communications Business Chief Financial Officer Tivanka Elavala (Tivanka Ellawala) said in Thursday, Microsoft will stick to the core business, there is no plan to develop new smartphones. "We are in the software industry and that will be our business focus," Elavala said at the Microsoft Investor Conference. "There have been rumours that Microsoft is developing new handsets," he said. Microsoft is restructuring its mobile phone business and will launch the Windows phone 7 operating system.　　Other software giants, such as Oracle and HP, are expanding traditional markets to provide users with integrated hardware and software products. With iphone and Android phones attracting more and more users, Microsoft's mobile business is in trouble.　　Microsoft abandoned its own-branded phone kin earlier this year, and the handset has been in the market for less than two months. Microsoft will launch the Windows Phone 7 system before the Christmas holiday. Elavala says the Windows phone 7 handset will drive user demand for data services, which is good news for mobile operators. Close integration of software and mobile phones is important, Elavala says.　　In the design of Windows Phone 7, Microsoft made a provision for the hardware of the handset. Elavala declined to say which manufacturers would launch Windows phone 7, but said that several major vendors are currently developing Windows Phone 7 handsets.　　Elavala says most of the Windows Phone 7 system's applications are developed by outside developers, and this system will highlight entertainment, social and gaming capabilities. Microsoft also launched the mobile AD application software Development Kit for Windows Phone 7 system in Thursday, which helps developers maximize advertising revenue. (D-Gold)