Microsoft Global registers new search engine bing domain name

Beijing Time May 27 Noon news, according to foreign media reports, Microsoft has registered the Global new search engine bing domain name, in order to achieve the brand's globalization strategy. WHOIS domain Name Query system shows that Microsoft, in addition to registering bing.com top-level domain name, but also registered the following countries and regions of the Bing Domain name: Australia (bing.com.au), New Zealand (bing.co.nz), the United Kingdom (bing.co.uk), Canada ( bing.ca), Singapore (bing.sg), Hong Kong (BING.HK), Germany (Bing.de) and France (bing.fr).　　In addition, Microsoft applied for Bing's registered trademark earlier this year. Microsoft's new search engine, the "Kumo", is now named Bing, which it hopes to replace the existing Live search, or this week's official release.　　Steve Ballmer, Microsoft's CEO, is expected to unveil the Ballmer of Bing at the "All Things D" Conference, held May 26 28th (US local time), the Wall Street Journal. To boost Bing's brand awareness and influence, Microsoft plans to spend 80 million of dollars to 100 million of billions of dollars in advertising on the internet, television, print media and radio stations to promote the new search engine. It is reported that Microsoft's advertising idea is: By consulting the user's current search engine can meet the search needs, to show that Google and Yahoo and other competitors services still have a lot of room for improvement.　　Of course, Microsoft does not explicitly mention Google and Yahoo's rivals in the ads. From leaked Microsoft's new search screen, Bing's biggest feature is the "Search results category display" feature on the search results page, for example, when a user searches for a singer's name, the main part of the search results page displays a traditional list, and the left-hand navigation bar displays pictures, songs, lyrics, Several categories of albums and videos. When searching for products, the left navigation bar will show the product evaluation, manuals, prices and maintenance. (Chi Wei)