Microsoft has moved Yahoo's search ads in North America to big customers

Absrtact: September 15 News, according to foreign media reports, Microsoft and Yahoo search cooperation between the specific progress of the outside world rarely reported. A few days ago, Microsoft Search business Head Lurkey revealed that Bing has begun to migrate Yahoo search advertising Big customers

September 15 News, according to foreign media reports, Microsoft and Yahoo search cooperation between the specific progress of the outside world rarely reported. A few days ago, Microsoft Search business Head Lurkey revealed that Bing has begun to migrate Yahoo's search advertising major customers, the migration process is quite complex.

According to the partnership, Yahoo will use Bing's search background, Yahoo's search advertisers will also switch to the Bing platform, but the advertising sales work is still in charge of Yahoo, Yahoo in the first few years will receive nearly 80% of the revenue.

Microsoft has moved Yahoo's search advertisers in North America in a timely manner, Lurkey, head of the search business, said at a recent build development conference. The migration task was daunting and the Microsoft team experienced some difficulties. Lurkey said that the current search advertising backstage has stabilized, advertisers get better service. As a result, Bing will also gradually increase the "revenue per search" indicator.

Lurkey also revealed that with the co-operation of both sides, Bing has been able to improve search quality. When the flow of two of search engines comes together, it's like injecting more oxygen and heart rate into the human body, so Bing search engines can be optimized and upgraded to become more mature. In addition, Bing will be a trusted option for advertisers after a total of 30% shares in the US market.

However, the recent dismissal of Yahoo CEO Bartz, many of its strategic mistakes have been bombarded by the media, which abandoned its own search, outsourcing search services to Microsoft became the biggest mistake. However, it is unclear whether the Yahoo will cancel and cooperate with Microsoft after Ms Bartz leaves.