Microsoft has no advertising education version of Bing search engine

April 23--Microsoft has released a special edition of the Bing search engine classroom today to keep students focused on their studies. This version is known as the "Bing in the Classroom", which will not have ads, while adding privacy controls.

"We believe that students need a dedicated search environment to learn, so we created this version," said Matt Vollette, a developer at Bing in the classroom, "there should be no advertising in the classroom, and online classrooms should be the same as offline classrooms." ”

This version of the search engine from the previous pilot project "Bing for Schools" development. Earlier this year, Microsoft launched a pilot program in five of America's largest school districts to test whether a large amount of marketing advertising content could contribute to students ' academic and learning abilities.

Many teachers claim that no advertising search can help build a better classroom environment and improve children's ability to learn digital skills. "I taught five-year media classes in kindergarten, and I found that after using the Bing in the classroom, children's attention became more focused and focused in the classroom," Bremerton, a media expert at the Washington State School district, said in a statement, " We all know that advertising content is distracting, and with Bing in the classroom, I no longer worry about inappropriate content in lesson plans or student research topics. ”

According to Microsoft estimates, there are 15 billion search ads on the web each year to show students at school. Typically, students search for content with Bing or other search engines, and they get a set of results that includes ads, corporate websites, business content, and online resources. With no advertising version of Bing, the search results show only those online resources.

Since the start of the pilot, the project has covered 5000 450多万名 students in schools, producing 35 million ad-free search results this year. Now all eligible American K-12 elementary schools are free to use Bing without ads.

In addition to advertising-free, Bing in the classroom can block adult content. In addition, teachers can add a variety of learning functions for this version of Bing to promote students to learn the digital culture.

Apparently Microsoft wants to expand Bing's influence, a student-specific search engine that overcomes the flaws of some conventional engines and helps to impress parents, teachers and school administrators.

Now parents can see on the Bing website whether their children's schools are equipped with this version of the Bing search engine.