Microsoft identified the low-end market, Window phone users can use the Chinese

I haven't heard from Windows Phone for a long time!

According to the MSDN official blog, Windows phone users can buy games and apps using mobile phone charges from China Mobile. At present, this function only for WP8 and WP8.1 mobile phones open, and can only buy 30 yuan of applications and games.

Currently in app stores such as Google Play and App Store, users need to use a credit card, bank card or Third-party payment software to complete the application purchase. In a relatively high mobile internet penetration market is not a problem, but in many of the three or four-line cities or overseas underdeveloped areas will create a higher user threshold.

According to Microsoft's official figures, 93% of the developing market mobile users do not have credit cards, Microsoft in the underdeveloped areas to open operators to pay the cost of the application of the download increased by 8 times times. It seems that Windows Phone is ready to continue to infiltrate the low-end market. Nokia's best model last year was the low-end Lumia 525.

According to Microsoft's last quarter earnings, Lumia smartphone sales of 9.3 million units. According to last year's data, half of Lumia's smartphone sales came from Greater China. Nokia + China Mobile + and red rice price of the same Lumia 638, this combination in China's three or four-line city is still very competitive.