Microsoft is abandoning Microsoft

The new CEO, Satia Nadra, was the first to push the "winodows ecosystem and the Android ecosystem". 21st Century Economic Report new CEO Satia Nadra's first fire unexpectedly is to urge "winodows ecosystem and the integration of the Android ecosystem." Nadra to show his attitude: Microsoft is abandoning "Microsoft". This time, Nokia officially launched the Nokia version of Android handsets in the Barcelona World Mobile Communications Conference (MWC), including Nokia X, Nokia x+ and Nokia XL three models. Unlike the general Android phone, Nokia Andro has replaced Google Cloud services with Microsoft's software cloud service. These include Nokia maps, Nokia music MixRadio, Microsoft Bing Search, Microsoft storage services, Skype instead of Google Maps on Android phones, Google Music, Google search, Google Drive and Google Voice. Elop, the former Nokia CEO of Nokia's senior vice president for equipment and services, said Microsoft was paying tribute to Amazon: A Android system on the Kindle that was connected to Amazon services. Access to Microsoft services on the Androping platform is only one step in the "integration of the Winodows ecosystem with the Android ecosystem"; another step is to cloud services to the Android ecosystem under Windows. "Microsoft may allow Android apps to run on its own windows and WP platforms to make up for the missing short boards in the Windows eco-chain," one source told the 21st century Economic report. Currently Android, iOS ecosystem applications and services are millions, Microsoft WP platform currently less than 140,000. The two complement each other, the "Winodows and Android Ecosystem integration" of Microsoft's strategy. Nadra's abacus is very loud: as long as the "winodows and Android Ecosystem integration", Microsoft in the mobile Internet era three links, namely "Software + hardware + Internet" will be fully completed. Since Microsoft finally realized that in its PC era, "software rules the world" thinking outdated, began in the "software, hardware, Internet" three link layout, to reshape its mobile internet territory. In the PC era, Microsoft is the king of Software and has the most powerful application and service ecosystem in the software age. What Microsoft feels is missing is hardware. Because of this, Microsoft in June 2012 in many OEM partner's opposition, unexpectedly introduced the surface to enter the hardware domain, this is Microsoft complements the hardware short board the first step; last October Microsoft announced the acquisition of Nokia, which is the second step to complement the hardware short board. The acquisition of Nokia, Microsoft's goal is clear, learning to Google: August 2011, Google 12.5 billion dollars to acquire Motorola, then anThe droid is far from the market position of today's absolute dominance, and is facing the risk of patent lawsuits against Android by companies such as Apple and Microsoft; After the acquisition, Motorola became the firm's strongest supporter of Android, making a contribution to Android overtaking iOS. Until February 24 this year, the Android ecological situation has been set, no longer use the value of Motorola was Google's 2.9 billion dollar price to be determined to do "global hardware King" of China Lenovo Group. October 2013 to buy Nokia, Nokia for Microsoft like Motorola for Google. What does Nokia say about its Android phone? Microsoft no longer thinks "learning Google is a good example", but instead thinks "learning Amazon is a good example": Using someone else's system to make hardware and promoting Internet cloud services. But Nokia's Android phone is not Amazon's Kindle: In the Amazon Kindle, the electronic reading service is the core application that takes up almost all of the user's time, the service comes from the Kindle, and in the Android Nokia phone, Nokia maps here, Nokia Music MixRadio, Microsoft Bing Search, Microsoft Storage Services, Skype, all have no potential alternative reading services in the Kindle's location. According to the plan, the mobile internet era of Microsoft is abandoning Microsoft: hardware based on Nokia, software and Internet applications based on the Android ecosystem, Winodows does not play any role. This is a very sad result: Winodows was once the whole of Microsoft. The Android ecosystem has always been Google's, and Microsoft is making its own sky dream. But it may be just a temptation for Microsoft to see the future. February 26, Microsoft PR director Frank Show wrote in his personal tech blog: "Microsoft's acquisition of Nokia has not yet been completed, and we and Nokia are operating as two separate companies." Frank Show's meaning is obvious, the Android version of Nokia is not Microsoft's will.