Microsoft Kumo Search released this week to invest 100 million dollars for marketing

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Beijing time May 25 morning news, according to foreign media reports, people familiar with the matter, Microsoft will release the new search engine this week, and plans to invest 80 million U.S. dollars to 100 million U.S. dollars to promote.

Last week, it was reported that Microsoft will show its new internet search engine this week. According to the latest news, Microsoft plans to advertise the search engine this spring, which is expected to invest 80 million to 100 million U.S. dollars, the equivalent of Microsoft's general consumer product promotion fee twice times.

The advertising format will include television, paper media and the Internet. While other advertising companies have laid off their spending cuts, the move has made Microsoft's cooperative advertising companies busy recruiting new employees.

It is reported that Microsoft's advertising idea is: By consulting the user's current search engine can meet their search needs, to show that Google and Yahoo and other competitors services still have a lot of room for improvement. Of course, Microsoft does not explicitly mention Google and Yahoo's rivals in the ads.

Microsoft's new search engine development code-named "Kumo", there is news that the official name of the product may be "Bing."