Microsoft launched three major battles: Success or failure make-or

Summary: Microsoft launched three major battles: Success or failure make-or the last 10 days of October, Microsoft is busy. In addition to the October 26 global release of the latest Windows 8 operating system and the Surface tablet computer, the following October 29, Microsoft will also hold a special event in San Francisco,

Microsoft launched three major battles: Success or failure make-or

Microsoft was busy in the last 10 days of October. In addition to the October 26 global release of the latest Windows 8 operating system and the Surface Tablet PC, Microsoft will also hold a special event in San Francisco on October 29 to release more information about Windows Phone 8.

Microsoft CEO Steve Ballmer says 2012 will be "the most epic year since Microsoft created". There is no doubt that Windows 8, Surface tablet, and Windows Phone 8 will be three important products that carry these meanings.

These offerings span three key areas of PC operating systems, tablets and smartphones, and Microsoft will be back at the center of the technology industry, which could well be the beginning of a lull.

Bold "Innovation", Win 8 can unified rivers and lakes?

"Windows 8 will be the Windows Swan." "Salesforce.com CEO Mark Benniof (Marc Benioff), who likes to stir up trouble in the tech industry, has" spat "on Microsoft's upcoming new operating system at a weekend event in New York. He said many companies will not upgrade Windows 8, and as PC importance drops, Microsoft will be marginalized in the future.

Microsoft clearly will not agree with this view. "The only word in my mind is the ' nonsensical Shinti ' (bloviate)," said Frank Shaw, Microsoft communications director, shortly after Nioff's comments were released. ”

This is certainly just a little episode before Windows 8 was released, but the "bold innovation" surrounding Windows 8 has indeed sparked some controversy. Many users who have experienced Windows 8 do not feel comfortable: "What about the Start button?" Why can't I find the shutdown key? "" How do I switch from the Metro interface to the traditional desktop? ......

Windows has followed us for many years, from Windows1.0 to Windows95, from XP to Windows7,windows 8, which can be said to be the most changed operating system in Microsoft's history, but in essence, Windows 8 is only in Windows On the basis of 7, a new Metro interface is added that is better suited to touch the screen.

For users, if the Metro interface is to be fully experienced, users will need to upgrade their existing hardware to buy computers with touch screens, and if they insist on using existing hardware, there seems to be no need for upgrades. Because the desktop version of window 8 is almost indistinguishable from window 7. Now, many ordinary consumers have turned to touch-enabled flat-panel terminals, and few people have upgraded their PC hardware over and over again, not to mention the existing hardware configuration is high enough.

Consumers for a Metro interface to upgrade the hardware is not likely, in fact, enterprise users upgrade the power is not enough. Only about 33% of companies plan to update to the Windows 8 operating system, and 57% have either not considered Windows 8 or are going to skip it, according to a new survey by research firm Forrester.

This is very different from when Windows 7 was released. Some time before Windows 7 was released in 2009, Two-thirds of surveyed companies said they intended to upgrade to Windows 7, and only 28% said they had not considered or intended to skip it. Now many companies have invested heavily in installing Windows 7, and they are unwilling to spend a sum of money in such a short time.

At the same time, Microsoft's disadvantage is that the PC industry has seen a decline in the double whammy of smartphones and tablet devices. Global PC shipments are expected to fall for the first time in 11 years, according to IHS Isuppli, a market-research firm. Although this has the effect of deferring the purchase behavior in anticipation of Windows 8 release, can Windows 8 really be "epic" when consumers and businesses are not upgraded? This is questionable.

Gamble surface, learn from Apple gene "carrot and stick"

Outside Windows 8, the same surface tablet is another important product that Microsoft hopes to send. This June, Microsoft mysteriously unveiled the hardware product to fight the competitive tablet market.

Apple's ipad is firmly dominant in the tablet market, with a market share of 62% per cent, while Android manufacturers such as Amazon and Samsung control most of the remaining market share. PC makers in the same trenches as Microsoft have little influence. Perhaps considering this, Microsoft is willing to risk offending PC manufacturers, its own launch surface tablet.

Ballmer has said that the surface tablet is just a "showcase for Windows 8 Charm", and Microsoft is not very concerned about its hardware efficiency. But it's not that simple, surface has become an important part of Microsoft's long-term strategy.

In a letter to shareholders, Mr Ballmer has again stressed that Microsoft will be fully transformed and that equipment and services will be the future direction of Microsoft. "Sometime in the future we will produce specific devices for specific purposes, as we have done with products such as Xbox and surface," he told shareholders. At the same time, he said, Microsoft in the future development will learn from Apple's experience.

Since last week, Microsoft has launched a series of TV marketing ads targeting surface, and has released bookings. Meanwhile, Microsoft has placed the Chinese market in an important position, announcing that the surface tablet will be in the world's largest market for a time.

Competition has been increasingly incandescent since Apple pioneered the Tablet PC market. This week, Apple is about to launch the ipad Mini, which will squeeze the Android camp's share, and the ipad Mini is one of the products Apple uses to expand the potential market for iOS devices, and surface also faces a tough test.

Microsoft "Charybdis", WP8 zhi in a stroke

"Sometime in the future we will produce specific devices for specific purposes," Ballmer said, raising the likelihood that Microsoft would launch its own-brand handsets. As the third platform for mobile-control systems, Windows phone is still far behind Apple and Google.

Android shares in the world's second-quarter smartphone shipments were 68.1%,ios to 16.9%,windows phones for only 3.5%, according to IDC, a market research firm.

Compared with the previous only to sing "Errenzhuan" with Nokia, Microsoft began to woo more manufacturers into the WP8 camp, Samsung and HTC has become the latest WP Camp partners. But compared with Nokia, the focus of these manufacturers is still on the android.

Microsoft Window Phone 8 Now the major problem is that the construction of the ecosystem is very backward, there is no virtuous circle between the manufacturer, the platform and the developer. In a certain period of time, WP8 equipment shipments if still can not meet Microsoft's expectations, the introduction of its own-brand mobile phone seems to become inevitable. But can Microsoft create star products that match Apple's iphone 5 and Samsung Galaxy S3?

The 1990s, Microsoft has used the monopoly operating system to control the software and PC interface, firmly control the development of the PC industry, but into the 21st Century network era, Microsoft is facing a lot of crisis, has been Google, Apple overtook, the former Giants can "return to the King", success or failure make-or.

A new wave of mobile interconnection has sprung up, and Microsoft will launch a full-scale war in October. For Microsoft, this will be unprecedented. The strategic battle, marked by the three major battles, is a milestone in Microsoft's history. If it succeeds, it will be the most memorable moment in Microsoft's history, and if it fails, Microsoft may be silent.